Senior Brand Manager - Food Division

Placements24; Sandton; Híbrido; ZAR 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical & dental coverage

Retirement fund

Remote-friendly with in-office in Sand

Professional development support

Descripción de la vacante

Placements24 in Sandton, Gauteng, invites an accomplished Senior Brand Manager to lead its Food Division in the fast-moving consumer goods sector. You will develop and execute brand strategies, drive market growth, and strengthen brand equity for key food products, collaborating with sales, R&D, and supply chain.

The ideal candidate has 5-7 years FMCG brand management, a track record of successful campaigns and P&L oversight, and a relevant degree; a Master's/MBA is preferred.

Formación

• A Bachelor's degree in Marketing, Business Administration, or a related field is required.
• A Master's degree or MBA is preferred.
• Minimum of 5-7 years of progressive experience in brand management, with FMCG food category focus.
• Proven success in developing brand strategies and campaigns that drive sales growth.
• Experience in managing brand P&Ls and budgets.
• Strong analytical skills and proficiency in market research and data analysis tools.
• Excellent communication, presentation, and interpersonal skills.
• Based in Sandton, Gauteng or willing to relocate nearby.

Responsabilidades

• Develop and execute comprehensive brand strategies and marketing plans for the food product portfolio.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
• Oversee integrated marketing campaigns across digital, ATL, and BTL channels.
• Collaborate with sales, R&D, and supply chain to ensure successful product launches.
• Build relationships with advertising agencies, research firms, and external partners.
• Drive innovation and product development in the food category.
• Ensure brand consistency and adherence to guidelines across touchpoints.
• Monitor brand performance and provide reports to senior management.
• Lead and mentor junior brand team members.

Conocimientos

Brand management

FMCG

Marketing strategy

P&L management

Leadership

Data analysis

Educación

Bachelor's degree in Marketing/Business

MBA preferred

Herramientas

MS Office Suite

Marketing analytics software

Descripción del empleo

About the Role

Our client, a powerhouse in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to lead its prestigious Food Division. This pivotal role, based in the vibrant commercial hub of Sandton, Gauteng , will be responsible for developing and executing impactful brand strategies, driving market growth, and enhancing brand equity for key food products. The ideal candidate will possess extensive experience in FMCG brand management, a keen understanding of consumer behavior in the food category, and a proven ability to deliver compelling marketing campaigns. This is an exceptional opportunity to take ownership of significant brands within a leading FMCG organization and shape their future success.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans for the assigned food product portfolio.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and challenges.
• Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
• Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, ATL, BTL).
• Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure successful product launches and brand execution.
• Build and maintain strong relationships with advertising agencies, research firms, and other external partners.
• Drive innovation and product development initiatives within the food category.
• Ensure brand consistency and adherence to brand guidelines across all consumer touchpoints.
• Monitor brand performance and provide regular reports and recommendations to senior management.
• Lead and mentor junior brand team members, fostering a high-performance environment.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field is required.
• A Master's degree or MBA is preferred.
• Minimum of 5-7 years of progressive experience in brand management, with a strong focus on the FMCG food category .
• Demonstrated success in developing and implementing effective brand strategies and marketing campaigns that have driven significant sales growth.
• Proven experience in managing brand P&Ls and budgets.
• Strong analytical skills with proficiency in market research and data analysis tools.
• Excellent understanding of consumer behavior and market dynamics within the food industry.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated leadership and team management abilities.
• Proficiency in MS Office Suite and marketing analytics software.
• Candidates should be based in or willing to relocate to the vicinity of Sandton, Gauteng .

Benefits

Our client offers a highly competitive salary package, including performance-based incentives, comprehensive medical and dental coverage, and a substantial retirement fund. This role provides excellent opportunities for professional growth and career advancement within a leading FMCG organization known for its innovation and strong brands. We cultivate a collaborative and dynamic work environment. Additional benefits include support for professional development and the flexibility of a remote-friendly work arrangement, complemented by occasional in-office collaboration in Sandton .