Brand Manager - Beverages (FMCG)

Placements24; Polokwane; On-site; ZAR 600,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Medical aid

Life insurance

Retirement fund

Career development

Job summary

Placements24 is seeking a Brand Manager based in Polokwane, Limpopo, to lead the beverage portfolio. You will craft and execute brand plans, manage budgets, and drive market share in a dynamic FMCG environment.

The role requires at least 5 years of brand management experience, strong consumer insights, and the ability to collaborate across sales, R&D, and supply chain. Relocation to Polokwane may be required.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Minimum 5 years in brand management, FMCG/beverage preferred.
• Proven success in developing and executing brand strategies.
• Strong analytical and strategic thinking with consumer insights.
• Ability to relocate to Polokwane, Limpopo.

Responsibilities

• Develop and implement annual brand plans for beverage category.
• Conduct market research, consumer analysis, and competitors benchmarking.
• Manage brand marketing budgets and ROI tracking.
• Lead integrated campaigns across ATL, BTL, and digital.
• Collaborate with sales, R&D, and supply chain for brand consistency.
• Present brand performance to senior management.

Skills

Brand strategy

Market analysis

Campaign planning

Budget management

Cross-functional teamwork

Education

Bachelor's in Marketing

Tools

Google Analytics

Excel

CRM systems

Job description

About the Role

Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and ambitious Brand Manager to lead the strategy and growth of their popular beverage portfolio. This exciting opportunity is based in Polokwane, Limpopo , and requires a candidate with a deep passion for brand building and a proven ability to connect with consumers. The successful individual will be responsible for developing and executing comprehensive brand plans, managing marketing budgets, and driving market share in a competitive landscape. This is a chance to make a significant impact on well-loved brands.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution for the beverage category.
• Conduct market research, consumer analysis, and competitor benchmarking to identify opportunities and threats.
• Manage the brand's marketing budget, ensuring efficient allocation of resources and tracking ROI.
• Oversee the development and execution of integrated marketing campaigns across ATL, BTL, and digital channels.
• Collaborate with sales, R&D, and supply chain teams to ensure brand consistency and effective product delivery.
• Monitor brand performance metrics, analyze results, and provide recommendations for optimization.
• Develop compelling brand messaging and positioning to resonate with target consumers.
• Manage relationships with external agencies, including advertising, PR, and digital partners.
• Ensure all brand activities comply with legal and regulatory requirements.
• Present brand strategies and performance updates to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably within the FMCG beverage sector.
• Demonstrated success in developing and executing effective brand strategies and marketing campaigns.
• Strong analytical and strategic thinking skills, with the ability to translate consumer insights into actionable plans.
• Excellent understanding of the South African beverage market and consumer trends.
• Proficiency in marketing analytics tools and project management.
• Strong communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a cross-functional team environment.
• Adaptable and able to thrive in a fast-paced, dynamic market.
• Located in or able to relocate to Polokwane, Limpopo.

Benefits

• Our client offers a competitive salary package, along with performance-based bonuses and other incentives.
• Comprehensive medical aid, life insurance, and retirement fund contributions are provided.
• Excellent opportunities for professional development, training, and career advancement within a leading FMCG organization are available.
• This role offers the chance to contribute significantly to brand success in the vibrant Polokwane region.