Senior Beauty & Wellness Content Strategist (Remote)

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Annual home office stipend

Wellness expenses stipend

Professional development opportunities

Collaborative remote team culture

Job summary

Placements24 is seeking a highly strategic Senior Beauty & Wellness Content Strategist to join a fully remote team. Shape the company's content vision, drive audience engagement, and establish thought leadership across digital channels.

The role involves developing and executing comprehensive content strategies for blogs, social, video, and email; collaborating with marketing, design and product; and analyzing performance to optimize growth in the beauty and wellness space.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 6+ years of experience in content strategy, digital marketing, or editorial management in beauty/wellness.
• Proven track record of driving engagement and growth through content strategies.
• Expertise in SEO, CMS, and analytics tools.
• Exceptional writing and storytelling with strong brand voice.
• Experience coordinating remote teams and multiple projects.

Responsibilities

• Develop and implement innovative content strategies across blogs, social media, video, and email.
• Define content pillars, messaging frameworks, and editorial calendars.
• Conduct market research, competitor analysis, and audience segmentation.
• Oversee high-quality, SEO-optimised content with consistent brand voice.
• Collaborate with marketing, design, product and external creators for execution.
• Analyze performance metrics, track KPIs, and generate actionable insights.
• Identify trends in beauty and wellness to inform content direction.
• Manage online communities to foster engagement and advocacy.
• Stay updated on content marketing, SEO, and digital media best practices.
• Present strategy plans and performance reports to senior leadership.

Skills

Content strategy

SEO

CMS

Analytics

Editing/writing

Remote collaboration

Leadership

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Google Analytics

CMS platforms

Job description

About the Role

Our client, a leading digital platform in the beauty and wellness sector, is seeking a highly strategic and creative Senior Beauty & Wellness Content Strategist to join their fully remote team. This role is critical in shaping the company's content vision, driving audience engagement, and establishing thought leadership across all digital channels. You will be responsible for developing and executing comprehensive content strategies that resonate with our target audience and align with business objectives. The ideal candidate has a proven background in digital content creation and strategy, a deep understanding of the beauty and wellness industries, and exceptional analytical skills. As a remote-first role, you will thrive in a collaborative, independent, and results-oriented environment. This is a prime opportunity to influence the narrative and growth of a forward-thinking brand.

Key Responsibilities

• Develop and implement innovative content strategies across various digital platforms including blogs, social media, video, and email marketing.
• Define content pillars, messaging frameworks, and editorial calendars aligned with marketing goals and audience insights.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform content creation.
• Oversee the creation of high-quality, engaging, and SEO-optimized content, ensuring brand voice consistency.
• Collaborate closely with internal teams (marketing, design, product) and external content creators to ensure seamless execution.
• Analyze content performance metrics, track KPIs, and generate actionable insights to optimize future strategies.
• Identify emerging trends and opportunities within the beauty and wellness space to inform content direction.
• Manage and nurture the company's online communities, fostering engagement and brand advocacy.
• Stay abreast of best practices in content marketing, SEO, and digital media.
• Present content strategy plans and performance reports to senior leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in content strategy, digital marketing, or editorial management, with a focus on beauty/wellness.
• Proven track record of developing and executing successful content strategies that drive engagement and growth.
• Expertise in SEO best practices, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Exceptional writing, editing, and storytelling skills with a strong understanding of brand voice.
• Experience in managing multiple projects and collaborating effectively in a remote team environment.
• Strong analytical and problem-solving abilities.
• A passion for the beauty and wellness industries and a finger on the pulse of current trends.
• Proficiency in social media platforms and content scheduling tools.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering excellent work-life balance and flexibility.
• Opportunity to shape the content landscape for a growing digital brand.
• Access to continuous learning resources and professional development opportunities.
• Collaborative and supportive remote team culture.
• Annual stipend for home office setup and wellness expenses.