Remote Senior Beauty Brand Strategist

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plans

Paid time off

Professional development resources

Product allowances and discounts

Career advancement within a growing,全球

Job summary

Placements24 is seeking a Senior Beauty Brand Strategist for a fully remote role. You will shape brand narratives, identify market opportunities, and drive awareness and loyalty across online platforms in the beauty and wellness space.

The ideal candidate has 7+ years in brand management within beauty/consumer goods, strong data-driven storytelling, and proficiency in CRM/marketing automation. This remote role offers global reach with flexible collaboration across teams.

Qualifications

• Bachelor's degree in Marketing, Business or Communications.
• 7+ years in brand management or marketing strategy in beauty/consumer goods.
• Proven experience in developing and executing digital-first brand strategies.
• Strong understanding of e-commerce and social media marketing.
• Excellent analytical skills and ability to translate data into insights.
• Exceptional communication, presentation, and storytelling abilities.
• Demonstrated ability to manage multiple projects in a fast-paced, remote environment.
• Experience with CRM and marketing automation is advantageous.

Responsibilities

• Develop and implement brand strategies focused on digital channels and business objectives.
• Conduct market research and competitor analysis to identify opportunities and trends in beauty.
• Create and manage brand positioning, messaging, and visual identity across touchpoints.
• Oversee marketing campaigns, content strategies, and social media initiatives.
• Collaborate with product, marketing, sales, and e-commerce teams for cohesive execution.
• Analyze campaign performance and provide optimization recommendations.
• Manage external agencies and partners involved in brand-building activities.
• Stay updated on digital marketing technologies and consumer trends in beauty.
• Champion brand consistency across communications and product launches.

Skills

Brand management

Digital marketing

E-commerce

Marketing analytics

CRM/Marketing automation

Storytelling & messaging

Project management

Education

Bachelor's degree in Marketing or related field

Master's degree (a plus)

Tools

CRM platforms

Marketing automation tools

Job description

About the Role

Our client, a rapidly expanding digital-first beauty and wellness company, is looking for an innovative and data-driven Senior Beauty Brand Strategist to join their fully remote team. This role is pivotal in shaping and executing brand strategies that resonate with modern consumers across various online platforms. You will be responsible for developing compelling brand narratives, identifying market opportunities, and driving brand awareness and loyalty for our client's portfolio of beauty products. The ideal candidate possesses a deep understanding of the beauty industry, digital marketing trends, and has a proven track record of successfully launching and growing beauty brands in the online space. This is a unique opportunity to make a significant impact from anywhere, contributing to the global reach of our client's innovative beauty offerings.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives, focusing on digital channels.
• Conduct market research, competitor analysis, and consumer insights to identify new opportunities and trends in the beauty sector.
• Create and manage brand positioning, messaging, and visual identity across all touchpoints.
• Oversee the development of marketing campaigns, content strategies, and social media initiatives to enhance brand visibility.
• Collaborate closely with product development, marketing, sales, and e-commerce teams to ensure cohesive brand execution.
• Analyze campaign performance metrics and provide actionable recommendations for optimization.
• Manage external agencies and partners involved in brand-building activities.
• Stay abreast of emerging digital marketing technologies and evolving consumer behaviors in the beauty industry.
• Champion brand consistency and integrity across all communications and product launches.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in brand management, marketing strategy, or a similar role within the beauty, fashion, or consumer goods industry.
• Proven experience in developing and executing successful digital-first brand strategies.
• Strong understanding of e-commerce, social media marketing, influencer collaborations, and content marketing.
• Excellent analytical skills with the ability to interpret data and translate insights into strategic actions.
• Exceptional communication, presentation, and storytelling abilities.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Passion for the beauty and wellness industry and a keen eye for aesthetic trends.
• Experience with CRM and marketing automation platforms is advantageous.

Benefits

This role offers a competitive remote salary and the flexibility to work from any location. Our client provides a comprehensive benefits package, including health insurance, retirement savings plans, and paid time off. You will have access to professional development resources, including online courses and industry conference attendance, to support your growth. Employees also receive generous product allowances and discounts, allowing them to experience our client's innovative beauty range. This is an opportunity to join a forward-thinking company culture that values creativity, autonomy, and results, with the potential for significant career advancement within a growing global brand.