Remote Senior Beauty Content Creator & Strategist

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary

Bonuses based on content performance

Job summary

Placements24 is assisting a leading beauty brand in Cape Town and beyond with a Senior Beauty Content Creator & Strategist role. This fully remote position invites a creative visionary to shape narratives, craft engaging digital content across social, blogs, email, and video scripts, and drive brand awareness.

You will manage content calendars, analyze performance, mentor freelancers, and ensure on-brand storytelling across platforms, while staying ahead of beauty trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content creation, content strategy, or digital marketing, with a focus on the beauty or wellness industry.
• Demonstrable portfolio showcasing successful content creation and strategy implementation.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.

Responsibilities

• Develop and implement a comprehensive content strategy for social media, blogs, email marketing, and other digital channels.
• Create high-quality, engaging, and visually appealing beauty content, including written articles, social media posts, video scripts, and graphics.
• Manage the content calendar, ensuring timely and consistent delivery of content across all platforms.
• Analyze content performance metrics and use insights to optimize future content strategies.
• Collaborate with marketing, product development, and design teams to ensure content aligns with brand messaging and campaign goals.
• Stay abreast of the latest beauty trends, industry news, and competitor activities to inform content creation.
• Engage with the online community, respond to comments, and foster positive interactions.
• Conduct market research to identify new content opportunities and audience interests.
• Manage freelance writers and designers as needed to scale content production.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

Skills

Content strategy

Copywriting

Visual storytelling

Project management

SEO basics

Analytics

Remote work

Education

Bachelor's degree

Tools

Google Analytics

CMS

SEO tools

Job description

About the Role

Our client is seeking an innovative and experienced Senior Beauty Content Creator & Strategist to lead the development and execution of compelling digital content across various platforms. This fully remote role is perfect for a creative visionary with a deep understanding of the beauty and wellness industry and a proven track record in crafting engaging narratives. You will be responsible for shaping our client's online presence, driving brand awareness, and fostering community engagement through high-quality, on-brand content. This is a unique opportunity to make a significant impact from anywhere, collaborating with a global team and shaping the future of beauty communication. The ideal candidate is a strategic thinker with a passion for storytelling and a keen eye for visual aesthetics, capable of translating complex ideas into accessible and inspiring content.

Key Responsibilities

Develop and implement a comprehensive content strategy for social media, blogs, email marketing, and other digital channels. Create high-quality, engaging, and visually appealing beauty content, including written articles, social media posts, video scripts, and graphics. Manage the content calendar, ensuring timely and consistent delivery of content across all platforms. Analyze content performance metrics and use insights to optimize future content strategies. Collaborate with marketing, product development, and design teams to ensure content aligns with brand messaging and campaign goals. Stay abreast of the latest beauty trends, industry news, and competitor activities to inform content creation. Engage with the online community, respond to comments, and foster positive interactions. Conduct market research to identify new content opportunities and audience interests. Manage freelance writers and designers as needed to scale content production. Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field. Minimum of 5 years of experience in content creation, content strategy, or digital marketing, with a focus on the beauty or wellness industry. Demonstrable portfolio showcasing successful content creation and strategy implementation. Excellent writing, editing, and proofreading skills with a strong command of grammar and style. Proficiency in social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube) and content management systems (CMS). Experience with content analytics tools (e.g., Google Analytics, social media insights). Strong understanding of SEO principles and best practices for content optimization. Creative mindset with exceptional visual storytelling abilities. Ability to work independently, manage multiple projects, and meet deadlines in a remote setting. Passion for the beauty and wellness industry is essential.

Benefits

This is a fully remote position, offering unparalleled flexibility and work-life balance. You will receive a competitive salary commensurate with experience, along with opportunities for professional growth and development. Our client provides a collaborative and inclusive virtual work environment, encouraging innovation and creativity. Access to cutting-edge digital marketing tools and resources will be provided. Potential for bonuses based on content performance and strategic impact is also a possibility. This role offers the chance to shape the digital narrative of a leading brand in the beauty sector, from the comfort of your own home.