Senior Beauty & Wellness Content Strategist (Remote)

Placements24; Paarl; A distancia; ZAR 700.000 - 950.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote work arrangement offering

Annual stipend for home office setup

Continuous learning resources

Collaborative remote team culture

Descripción de la vacante

Placements24's client, a leading digital platform in the beauty and wellness sector, is seeking a strategic Senior Beauty & Wellness Content Strategist to join their fully remote team. Shape content vision and drive audience engagement across digital channels.

You will develop and execute content strategies aligned with business goals, lead SEO-optimized content, and collaborate with marketing, design, and product teams.

Formación

• Bachelor's degree or equivalent in marketing, communications, journalism, or related field.
• 6+ years in content strategy, digital marketing, or editorial management with beauty/wellness focus.
• Proven track record of developing and executing content strategies that drive engagement and growth.
• Expertise in SEO best practices, CMS, and analytics tools (e.g., Google Analytics).
• Exceptional writing, editing, and storytelling with strong brand voice.

Responsabilidades

• Develop and implement innovative content strategies across blogs, social media, video, and email marketing.
• Define content pillars, messaging frameworks, and editorial calendars aligned with goals and audience insights.
• Conduct market research, competitor analysis, and audience segmentation to inform content.
• Oversee creation of high-quality, SEO-optimized content with brand voice consistency.
• Collaborate with internal teams and external creators to ensure seamless execution.
• Analyze content performance metrics, track KPIs, and generate actionable insights.
• Identify trends and opportunities in beauty and wellness to inform direction.
• Manage online communities, fostering engagement and brand advocacy.
• Stay updated on best practices in content marketing, SEO, and digital media.
• Present content strategy plans and performance reports to senior leadership.

Conocimientos

Content strategy

SEO

Digital marketing

Editorial management

Analytics (Google Analytics)

Remote collaboration

Educación

Bachelor's degree in Marketing/Communications/Journa­lism

Herramientas

CMS

Google Analytics

Descripción del empleo

About the Role

Our client, a leading digital platform in the beauty and wellness sector, is seeking a highly strategic and creative Senior Beauty & Wellness Content Strategist to join their fully remote team. This role is critical in shaping the company's content vision, driving audience engagement, and establishing thought leadership across all digital channels. You will be responsible for developing and executing comprehensive content strategies that resonate with our target audience and align with business objectives. The ideal candidate has a proven background in digital content creation and strategy, a deep understanding of the beauty and wellness industries, and exceptional analytical skills. As a remote-first role, you will thrive in a collaborative, independent, and results-oriented environment. This is a prime opportunity to influence the narrative and growth of a forward-thinking brand.

Key Responsibilities

• Develop and implement innovative content strategies across various digital platforms including blogs, social media, video, and email marketing.
• Define content pillars, messaging frameworks, and editorial calendars aligned with marketing goals and audience insights.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform content creation.
• Oversee the creation of high-quality, engaging, and SEO-optimized content, ensuring brand voice consistency.
• Collaborate closely with internal teams (marketing, design, product) and external content creators to ensure seamless execution.
• Analyze content performance metrics, track KPIs, and generate actionable insights to optimize future strategies.
• Identify emerging trends and opportunities within the beauty and wellness space to inform content direction.
• Manage and nurture the company's online communities, fostering engagement and brand advocacy.
• Stay abreast of best practices in content marketing, SEO, and digital media.
• Present content strategy plans and performance reports to senior leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in content strategy, digital marketing, or editorial management, with a focus on beauty/wellness.
• Proven track record of developing and executing successful content strategies that drive engagement and growth.
• Expertise in SEO best practices, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Exceptional writing, editing, and storytelling skills with a strong understanding of brand voice.
• Experience in managing multiple projects and collaborating effectively in a remote team environment.
• Strong analytical and problem-solving abilities.
• A passion for the beauty and wellness industries and a finger on the pulse of current trends.
• Proficiency in social media platforms and content scheduling tools.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering excellent work-life balance and flexibility.
• Opportunity to shape the content landscape for a growing digital brand.
• Access to continuous learning resources and professional development opportunities.
• Collaborative and supportive remote team culture.
• Annual stipend for home office setup and wellness expenses.