Remote Senior Beauty & Wellness Brand Strategist

Placements24; Gauteng; Híbrido; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Health, dental, and vision insurance

Remote work flexibility

Professional development opportunities

Descripción de la vacante

Placements24 is seeking a Senior Brand Strategist for a fully remote role in the beauty and wellness sector. You will shape and execute comprehensive brand strategies, drive growth, and ensure consistent brand execution across marketing, product, and sales.

The ideal candidate has 5–7 years in brand strategy within beauty & wellness and excels at market research and storytelling. As a remote-first organization, you will collaborate with global teams, stay ahead of industry trends, and contribute

Formación

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Master's degree is a plus.
• 5–7 years of progressive experience in brand management or brand strategy, preferably in beauty & wellness.
• Strong understanding of market research methodologies, consumer insights, and data analysis.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, social media management, and content creation.
• Experience working in a remote team environment.
• Creative thinker with passion for beauty & wellness.
• Experience with remote collaboration tools (e.g., Slack, Zoom, Asana) is desirable.

Responsabilidades

• Develop and implement brand strategies aligned with company objectives and market trends in beauty & wellness.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define and refine brand positioning, messaging, and visual identity across customer touchpoints.
• Collaborate with cross-functional teams to ensure consistent brand execution.
• Oversee the creation of compelling brand content and campaigns.
• Monitor and analyze brand performance metrics and provide insights to leadership.
• Manage the brand's digital presence and social media strategy.

Conocimientos

Brand strategy

Market research

Brand positioning

Remote collaboration

Educación

Bachelor's degree in Marketing or related field

Master's degree preferred

Descripción del empleo

About the Role

Our client, a dynamic and forward-thinking beauty and wellness brand, is seeking a highly motivated and experienced Senior Brand Strategist to join their fully remote team. This pivotal role is crucial for shaping and amplifying our brand's presence in the competitive beauty and wellness market. You will be instrumental in developing and executing comprehensive brand strategies that resonate with our target audience and drive significant growth. As a remote-first organization, we are committed to fostering a collaborative and innovative environment where all team members can thrive, regardless of their physical location. The ideal candidate will possess a deep understanding of the beauty and wellness industry, coupled with exceptional strategic thinking and communication skills. This is an exciting opportunity to make a substantial impact on a growing brand from the comfort of your home office.

Key Responsibilities

• Develop and implement innovative brand strategies aligned with company objectives and market trends in the beauty & wellness sector.
• Conduct in-depth market research and competitive analysis to identify new opportunities and potential threats.
• Define and refine brand positioning, messaging, and visual identity across all customer touchpoints.
• Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure consistent brand execution.
• Oversee the creation of compelling brand content and campaigns that engage target audiences.
• Monitor and analyze brand performance metrics, providing regular reports and actionable insights to leadership.
• Manage the brand's digital presence and social media strategy, fostering community engagement and brand loyalty.
• Stay abreast of emerging trends, technologies, and consumer behaviors within the beauty & wellness industry.
• Contribute to the overall growth and strategic direction of the brand.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in brand management or brand strategy, preferably within the beauty & wellness industry.
• Proven track record of developing and executing successful brand strategies that have driven measurable results.
• Strong understanding of market research methodologies, consumer insights, and data analysis.
• Excellent written and verbal communication skills, with the ability to craft persuasive narratives and present complex ideas clearly.
• Proficiency in digital marketing tools and platforms, social media management, and content creation.
• Demonstrated ability to work independently and collaboratively in a remote team environment.
• Creative thinker with a passion for the beauty & wellness sector.
• Experience with remote collaboration tools (e.g., Slack, Zoom, Asana) is highly desirable.

Benefits

• Competitive salary package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and continuous learning.
• Remote work flexibility, allowing for a better work-life balance.
• Access to company-provided wellness programs and resources.
• A collaborative and supportive remote work culture.
• Opportunity to shape the future of a growing brand in the exciting beauty & wellness industry.