Senior ABM Lead: Targeted Growth & C-Suite Engagement

Boardroom Appointments; Sandton; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Boardroom Appointments is seeking an Account Based Marketing Lead in Sandton to drive targeted ABM programs across key accounts. You will align marketing initiatives with sales goals, craft compelling account messaging, and lead cross-functional teams to execute multi-channel campaigns.

The ideal candidate has 5+ years of B2B marketing experience in IT/tech, a proven ABM track record, and strong analytical, communication, and stakeholder engagement skills.

Qualifications

• Bachelors degree in Marketing, Business, or related field required.
• 5+ years of B2B marketing experience within IT/technology businesses.
• Proven track record building successful ABM campaigns.
• Strong written and verbal communication skills for clear messaging.
• Ability to manage multiple campaigns and budgets.

Responsibilities

• Ensure ABM accounts are deeply understood and aligned with customer needs and sales objectives.
• Deliver customer insights to sales for target accounts and personas.
• Define marketing initiatives to generate new sales streams and revenue growth.
• Identify high value accounts to include in the program.
• Develop targeted ABM engagement plans for accounts, increasing engagement and penetration.
• Set up and manage 1:1 and 1:few ABM campaigns with measurement.
• Collaborate with Sales Ops/Enablement to articulate value propositions and campaign plans.
• Coordinate marketing activities across digital, social, events, webinars, etc.
• Measure and report on campaign effectiveness and adjust as needed.
• Manage campaigns on time and on budget.
• Coordinate with Leaders and external partners.

Skills

ABM campaigns

Stakeholder engagement

Strategic thinking

Campaign management

Cross-functional collaboration

Analytical skills

Education

Bachelor's Degree in Marketing/Business/related field

Matric (Grade 12)

Job description

Boardroom Appointments is seeking an Account Based Marketing Lead in Sandton to drive targeted ABM programs across key accounts. You will align marketing initiatives with sales goals, craft compelling account messaging, and lead cross-functional teams to execute multi-channel campaigns.

The ideal candidate has 5+ years of B2B marketing experience in IT/tech, a proven ABM track record, and strong analytical, communication, and stakeholder engagement skills.