Retention Marketer: Grow Active Players & Revenue

Betway Africa; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical Aid

Retirement benefits (Disability, CI, L

Life Cover & Funeral Cover

Study Leave

Job summary

NTT DATA Africa is seeking an Account Manager to build and nurture relationships with senior decision-makers across Africa, driving demand and revenue growth within an assigned portfolio of channel partner accounts.

You will work closely with Sales, Marketing and Product teams, developing territory plans, identifying opportunities and ensuring customer satisfaction while expanding the company’s footprint in the region.

Qualifications

• Bachelor's degree in marketing, business, communications or a related field.
• Experience in a technology or global organisation is preferred.
• Experience in Marketing/Marketing Communications or Online Agency is beneficial.
• ABM experience with strong CRM familiarity and data-driven campaigns.

Responsibilities

• Build and maintain long-term relationships with senior decision-makers across assigned portfolio of accounts.
• Identify, develop, and close new sales opportunities within existing and prospective accounts.
• Create demand and increase engagement with products and services; achieve revenue targets.
• Plan and execute territory or account strategies and monitor progress.

Skills

Relationship management

Account planning

Sales opportunities

Revenue growth

Stakeholder management

Communication skills

Education

Bachelor's degree in marketing, business, communications

Tools

CRM systems

Job description

About the Role
Our client, a subscription-based service renowned for its innovative digital content, is seeking a dedicated Customer Retention Specialist to join their growing team. This role is vital in minimizing churn and maximizing customer lifetime value by proactively engaging with clients and addressing their needs. You will be working remotely, collaborating with a dynamic team to implement strategies that enhance customer loyalty and satisfaction. This position requires excellent communication, negotiation, and problem-solving skills. Our client is committed to fostering a positive and productive remote work culture, offering ample opportunities for professional growth and development in the Sandton area ecosystem, despite the remote nature of the role. If you are passionate about customer success and thrive in an independent, results-driven environment, this role is for you.

Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it's a place where you can grow, belong and thrive.

Your day at NTT DATA
The Account Based Marketing (ABM) Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts. This role combines relevant strategic thinking, creativity, and data-driven approaches to support the creation of meaningful connections with high-potential accounts and drive revenue growth.

• Supports the identification of high-value target accounts based on business objectives.
• Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts.
• Collaborates with cross-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns.
• Supports with the creation of personalised content, messaging, and experiences tailored to target accounts.
• Crafts compelling messages that resonate with the target accounts.
• Utilizes various channels (email, social media, events) to engage decision-makers within target accounts.
• Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration).
• Continuously analyses campaign performance and provides feedback to leadership.
• Implements account-specific tracking and reporting mechanisms.
• Fosters strong relationships with key stakeholders in target accounts.
• Acts as a trusted advisor, understanding their pain points and providing relevant solutions.
• Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts.
• Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts.
• Performs any other ABM activities as required by leadership team.

• Excellent customer-centric focus.
• Seasoned understanding of multi-channel engagement data, behavioural data and predictive data, in order to leverage the same for optimisation of client engagement.
• Ability to influence others to drive for results.
• Good sense of teamwork and collaboration.
• Effective communication skills, written and verbal, to achieve specific objectives.
• Ability to gain others' support for ideas, proposals, projects and solutions.
• Ability to be flexible and independently meet deadlines.
• Action and results oriented.
• Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Good stakeholder relationship management skills.
• Exposure and understanding of different cultures and approaches.
• Seasoned programme management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to operate within a matrix environment.

Academic qualifications and certifications:
• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Required experience:
• Seasoned demonstrated experience in a technology and/or business environment, preferably a global organisation.
• Seasoned demonstrated experienced gained within a Marketing or Marketing Communications or Online Agency role.
• Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems.
• Seasoned demonstrated track record of driving targeted, optimised digital campaigns and programmes.

Workplace type:
Hybrid Working

About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centres and application services. Our consulting and industry solutions help organisations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. All qualified applicants are considered for employment without regard to race, colour, religion, sex, national origin, alien status, or disability.

Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working for You
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
• Medical Aid
• Retirement Plan inclusive of Risk Benefits (Disability, Critical Illness, Life Cover & Funeral Cover)
• Modern family benefits, including adoption and surrogacy
• Study Leave

Account Manager

About our Team
The team is focused on managing and growing the existing customer portfolio across Africa within the Risk business. It consists of Key Account Directors who oversee major strategic accounts, including large technology companies, supported by Account Managers responsible for nurturing and expanding the broader book of business across different regions.

About the Role
As an Account Manager, you will build and maintain long-term relationships with senior decision-makers and influencers across an assigned portfolio of channel partner accounts. You will create demand for products and services, identify and develop new sales opportunities, and drive revenue growth through strategic account management. Working closely with customers, you will align their business needs with organisational solutions while helping to strengthen customer satisfaction and retention.

• Build and maintain effective long-term relationships with key senior-level decision makers and influencers within assigned channel partner accounts.
• Identify, develop, and close new sales opportunities within existing and prospective accounts.
• Create demand for products and services by increasing awareness and profile with customers.
• Achieve revenue targets by increasing revenue spend per account.
• Conduct regular status and strategy meetings with senior customer stakeholders to understand business needs and align solutions.
• Develop and execute territory and account plans in alignment with wider sales objectives.
• Monitor and manage resources effectively while working within the overall sales plan.
• Support team success by training new team members and contributing input to performance evaluation processes where required.

• Experience building and managing relationships with senior-level customer stakeholders.
• Ability to identify, develop, and close sales opportunities within assigned accounts.
• Strong account management and customer relationship management skills.
• Ability to create demand and increase customer engagement with products and services.
• Strong communication, presentation, and stakeholder management skills.
• Experience planning and executing territory or account strategies.
• Ability to manage multiple accounts with moderate complexity.
• Collaborative approach with the ability to support and develop team members.