Sales Representative - Liquor Industry

Wine Co.; Cape Town; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Commission / incentives

Travel allowance

Data allowance

Job summary

Cape of Storms Distilling Co. in the Western Cape seeks a driven Liquor Sales Representative to grow our footprint across Cape Town and surrounds, targeting on-consumption and off-consumption venues such as bars, restaurants, pubs and retail outlets.

You will identify new sales opportunities, meet targets, promote products, plan route calls, and report forecasts. The role requires a reliable vehicle, valid licence, strong negotiation and communication skills, and fluency in English.

Qualifications

• Proven sales experience in FMCG/wine/liquor distribution.
• Solid understanding of Cape Town and Western Cape liquor market.
• Own vehicle and valid driver’s license.

Responsibilities

• Identify new sales opportunities and build customer relationships.
• Meet monthly and quarterly targets.
• Promote products and coordinate promotions.
• Plan regular sales calls and stock checks.
• Submit sales reports and forecasts.

Skills

Negotiation

Communication

Relationship-building

Driving

Local market knowledge

Job description

# Sales Representative - Liquor IndustryFriday, 6 November, 2026anonymousWestern CapeCape of Storms Distilling Co. is looking for a driven, results-oriented **Liquor Sales Representative** to grow our footprint across Cape Town and surrounds on-consumption and off-consumption markets (bars, restaurants, pubs, and retail liquor stores etc).**Location:** Cape Town & Surrounding Western Cape Regions **Position Type:** Full-Time / Permanent **Key Responsibilities*** **Client Relations:** Identify new sales opportunities and build and maintain strong relationships with new customers* **Sales Targets:** Achieve and exceed monthly and quarterly volume, revenue, and margin targets* **Product Promotion:** Present and promote the company’s products to customers and prospects* **Route Planning:** Plan and execute regular sales calls, outlet visits, and stock checks* **Market Insights:** Monitor competitor activities, market pricing trends, and consumer preferences in the Western Cape* **Promotions & Activations:** Coordinate supplier-backed brand promotions, tastings, and marketing campaigns* **Reporting:** Submit regular sales reports and forecasts**Requirements*** **Experience:** Proven sales experience within the FMCG, wine, beer, or liquor distribution industry preferred* **Local Knowledge:** Solid understanding of the Cape Town and Western Cape liquor market and customer base* **Skills:** Strong negotiation, communication, and relationship-building abilities* **Licensing & Transport:** Valid driver’s license and reliable own vehicle (travel across Cape Town / Western Cape required)* **Communication Tools:** Own laptop/tablet and cell phone preferred* **Language:** Fluent in English* **Hours:** Flexible hours though working with the office from Tuesdays to Saturdays will be required**What We Offer*** Negotiable basic salary* Commission / incentives* Travel/fuel/data allowance**To Apply**Send your CV, including references, and a covering letter to [e-mail] telling us why you would be suitable for the role, also provide your basic salary expectation.Please consider your application unsuccessful if you do not receive feedback within 3 weeks.