National Sales Manager - FMCG Distribution

Placements24; Rustenburg; Hybrid; ZAR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Private medical aid

Performance-based bonus

Company laptop

Retirement savings plan

Remote work setup

Job summary

Placements24 is seeking a seasoned National Sales Manager to lead a dispersed sales force across South Africa from a remote location. You will shape national sales strategies, drive revenue growth, and align cross-functional teams to expand market share, with a focus on major accounts and subsectors across the country.

The ideal candidate brings 10+ years in sales leadership within FMCG, strong coaching skills, and a proven track record of achieving ambitious targets while managing a remote

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales or related discipline.
• MBA or equivalent qualification preferred.
• Minimum of 10 years of progressive sales management experience, with at least 5 years in a national leadership role within FMCG.
• Strong leadership, coaching and team-building capabilities.

Responsibilities

• Develop and implement a national sales strategy to drive revenue growth and market penetration.
• Lead, mentor and manage a national team of sales representatives and regional managers.
• Set clear sales targets and KPIs, monitor performance and take corrective actions.
• Analyze market trends, competitors and customer feedback to identify growth opportunities.
• Collaborate with marketing, operations and finance to align sales with business goals.
• Develop and maintain relationships with key national and regional accounts.
• Oversee the sales budget and allocate resources effectively and efficiently.
• Implement sales training programs to enhance team capabilities.

Skills

National leadership

Sales strategy

CRM & forecasting

Team coaching

Stakeholder management

Market analysis

Education

Bachelor’s degree in Business/Marketing/Sales

MBA or equivalent preferred

Tools

CRM systems (Salesforce)

Data analysis tools

Job description

About the Role

Our client, a leading FMCG distributor, is seeking an accomplished National Sales Manager to lead and develop their sales force across South Africa. Based remotely but with a focus on driving business outcomes nationwide, this role requires a strategic leader with a proven ability to build and motivate high-performing sales teams. You will be responsible for setting sales targets, developing national sales strategies, and ensuring the effective implementation of these plans across all regions, with a key focus on growing market share in areas like Rustenburg. The ideal candidate will possess a deep understanding of the FMCG market, exceptional leadership qualities, and a passion for driving revenue growth through innovative sales approaches. This is a critical leadership position that offers the chance to shape the sales direction of a significant player in the industry and to make a substantial impact on overall business success from a remote, yet connected, position.

Key Responsibilities

• Develop and implement a national sales strategy to drive revenue growth and market penetration for FMCG products.
• Lead, mentor, and manage a national team of sales representatives and regional managers.
• Set clear sales targets and KPIs, monitoring performance and implementing corrective actions as needed.
• Analyze market trends, competitor activities, and customer feedback to identify growth opportunities.
• Collaborate with marketing, operations, and finance departments to ensure alignment of sales strategies with overall business objectives.
• Develop and maintain strong relationships with key national and regional accounts.
• Oversee the sales budget and ensure effective resource allocation.
• Implement sales training programs to enhance team capabilities.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline.
• An MBA or equivalent is preferred.
• Minimum of 10 years of progressive sales management experience, with at least 5 years in a national leadership role within the FMCG sector.
• Demonstrated success in developing and executing national sales strategies and achieving ambitious targets.
• Exceptional leadership, coaching, and team-building skills.
• Strong understanding of FMCG distribution channels and market dynamics.
• Excellent analytical, strategic planning, and problem-solving abilities.
• Proficiency in sales forecasting, CRM systems, and reporting tools.
• Ability to manage and motivate a dispersed, remote sales team effectively.
• Experience in markets relevant to **North West** provinces is a plus.

Benefits

• Highly competitive annual salary package of R , reflective of the senior leadership role.
• Generous performance-based commission and bonus structure.
• Full suite of benefits including private medical aid and retirement savings plan.
• Fully remote work arrangement with the necessary technological support.
• Significant opportunities for professional growth and leadership development.
• Annual leave and other statutory benefits.
• Company laptop and mobile phone.