Sales Director - Premium Beverages (FMCG)

Placements24; Cape Town; On-site; ZAR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Base salary

Commission & bonus

Health insurance

Retirement plan

Career growth

Job summary

Placements24 in Cape Town seeks a visionary Sales Director to lead its Western Cape operations in the premium beverages FMCG space. You will set strategic sales targets, expand distribution, and build high-performing teams across retailers, wholesalers, and key accounts.

In this senior role you will analyse market trends, manage regional budgets, collaborate with marketing and supply chain, and represent the company at industry events to drive growth and brand visibility.

Qualifications

• 10+ years of progressive sales leadership in FMCG with Cape Town market experience.
• Bachelor's degree in Business Management, Sales, Marketing or related discipline; Master’s preferred.
• Proven success in achieving targets in beverage/premium categories.
• Expertise in sales strategy, channel management, key accounts and forecasting.
• Strong leadership, negotiation, communication and data-driven decision making.

Responsibilities

• Develop and execute a sales strategy to meet/exceed revenue targets in the Western Cape.
• Lead, coach and manage a high-performing sales team with performance reviews.
• Expand distribution, secure listings with major retailers, wholesalers and accounts.
• Build robust relationships with retailers and distributors across the region.
• Analyze sales data and market trends to forecast and adjust strategies.
• Manage regional sales budget for profitable growth and efficient resources.
• Collaborate with marketing and operations on launches and promotions.
• Represent the company at industry events to boost brand visibility.
• Monitor sales metrics and report insights to senior management.
• Ensure adherence to policies and ethical sales practices.

Skills

Leadership

Sales Strategy

Channel Management

Key Accounts

CRM & Analytics

Negotiation

Team Development

Budgeting

Education

Bachelor's degree in Business/Marketing/Sales

Master's degree (preferred)

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prestigious name in the Fast-Moving Consumer Goods (FMCG) sector known for its portfolio of premium beverages, is looking for a results-oriented and visionary Sales Director to lead its operations in the strategically important Cape Town, Western Cape region. This senior leadership position demands a strategic thinker with extensive experience in sales management, channel development, and team leadership within the FMCG space. The Sales Director will be responsible for setting ambitious sales targets, expanding market penetration, and fostering strong relationships with key distributors and retail partners across the Western Cape. This is a critical role requiring a deep understanding of the local market dynamics and a passion for driving commercial success in a competitive environment. Join a company that values innovation, quality, and sustained growth.

Key Responsibilities

• Develop and execute a comprehensive sales strategy to achieve and exceed revenue targets within the assigned territory.
• Lead, motivate, and manage a high-performing sales team, providing coaching, development, and performance management.
• Identify and cultivate new business opportunities, expanding distribution channels and securing listings with key accounts.
• Build and maintain robust relationships with major retailers, wholesalers, and independent businesses.
• Analyze sales data and market trends to forecast sales, identify potential risks and opportunities, and adjust strategies accordingly.
• Develop and manage the regional sales budget, ensuring profitable growth and efficient resource utilization.
• Collaborate with marketing and operations teams to ensure alignment on product launches, promotional activities, and supply chain requirements.
• Represent the company at industry events and trade shows, enhancing brand visibility and networking with key stakeholders.
• Implement and monitor sales performance metrics, providing regular reports and actionable insights to senior management.
• Ensure compliance with company policies and ethical sales practices throughout the region.

Requirements

• A Bachelor’s degree in Business Management, Sales, Marketing, or a related discipline.
• A Master’s degree is a plus.
• A minimum of 10 years of progressive sales leadership experience in the FMCG industry , with a proven track record in the Cape Town market.
• Demonstrated success in achieving and exceeding sales targets, particularly within the beverage or premium goods categories.
• Expertise in sales strategy development, channel management, key account management, and sales forecasting.
• Exceptional leadership, negotiation, and communication skills.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Proven ability to build and manage effective sales teams.
• Proficiency in CRM software and sales analytics tools.
• Deep understanding of the retail and wholesale landscape in the Western Cape .

Benefits

• Our client provides a competitive base salary commensurate with experience, coupled with an attractive commission and bonus structure designed to reward high performance.
• Comprehensive private health insurance and a generous retirement savings plan are included.
• Opportunities for career advancement within a growing international organization are substantial.
• The company fosters a collaborative and innovative work culture, promoting professional development through ongoing training and leadership programs.
• Additionally, you will be part of a team dedicated to excellence and enjoy working with renowned premium brands in the vibrant Cape Town market.