National Sales Manager - Beverages

Placements24; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Uncapped commission

Annual bonus

Medical aid

Provident fund

Company vehicle

Fuel allowance

Generous leave

Leadership training

Employee discount

Job summary

Placements24 is seeking a results-driven National Sales Manager to spearhead sales operations across Cape Town, Western Cape and beyond. Based in Cape Town, you will lead a high-performing sales team, forge strong distributor and retail partnerships, and drive revenue growth through strategic planning and data-driven decision making.

You will analyze market trends, manage budgets and forecasts, collaborate with marketing and operations, and identify opportunities for expansion nationwide.

Qualifications

• Bachelor’s degree in Sales, Marketing, or related field.
• 8+ years of progressive sales management experience, 5+ in national leadership (FMCG/beverages).
• Proven track record in meeting/exceeding targets in competitive markets.
• Strong knowledge of SA sales channels and retail ops.
• CRM proficiency and data analytics skills.
• Willingness to relocate to Cape Town.

Responsibilities

• Develop and implement national sales strategies to grow revenue and market share.
• Lead, coach, and motivate the national sales team to maximize performance.
• Maintain relationships with distributors, wholesalers, and key retailers.
• Analyze sales data and market trends to identify opportunities and challenges.
• Manage the national sales budget and forecast accuracy.
• Collaborate with marketing and operations to align sales plans.
• Identify new markets and expansion plans across the country.
• Implement sales training programs to enhance team capabilities.
• Ensure policy and procedure compliance.

Skills

Leadership

Negotiation

Communication

Data analytics

Education

Bachelor's degree in Sales, Marketing, Business Administration, or related field

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a rapidly expanding force in the FMCG beverage industry, is actively searching for a highly motivated and results-driven National Sales Manager to spearhead sales operations across Cape Town, Western Cape and beyond. This pivotal role demands a strategic leader capable of devising and executing effective sales strategies to achieve ambitious revenue targets, expand market reach, and cultivate strong relationships with key distributors and retail partners. You will be responsible for leading a high-performing sales team, fostering a culture of excellence, and ensuring the seamless execution of sales plans aligned with the company's overall growth objectives. The ideal candidate will possess an in-depth understanding of the beverage market, consumer purchasing behaviors, and the competitive landscape within South Africa. This is a unique opportunity to shape the commercial future of a dynamic company and to make a substantial impact on its success. You will be expected to drive innovation in sales approaches, leverage data analytics to inform decision-making, and build robust sales pipelines. The role requires exceptional leadership qualities, strong negotiation skills, and a proactive approach to problem-solving. As the National Sales Manager, you will play a critical role in driving sustainable sales growth and enhancing our client's market position. You will be based in Cape Town, Western Cape and will be expected to travel nationally as required. We are committed to developing our talent and offer a clear path for career progression within our expanding organization. Join us in shaping the future of the beverage market.

Key Responsibilities

• Develop and implement national sales strategies to achieve revenue and market share objectives.
• Lead, coach, and motivate the national sales team to maximize performance and productivity.
• Establish and maintain strong, long-term relationships with key distributors, wholesalers, and major retail accounts.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Develop and manage the national sales budget, ensuring efficient resource allocation and cost control.
• Oversee the forecasting process and ensure accuracy of sales projections.
• Collaborate with marketing and operations teams to align sales efforts with broader business strategies.
• Identify new market opportunities and develop plans for expansion into untapped regions.
• Implement effective sales training programs to enhance team capabilities.
• Ensure compliance with company policies and sales procedures.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive sales management experience, with at least 5 years in a national leadership role within the FMCG sector, preferably beverages.
• Demonstrated success in achieving and exceeding sales targets in a competitive market.
• Proven ability to develop and execute strategic sales plans.
• Strong understanding of sales channels, distribution networks, and retail operations in South Africa.
• Excellent leadership, team management, and motivational skills.
• Exceptional negotiation, communication, and presentation abilities.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel extensively within South Africa.
• Must reside in or be willing to relocate to Cape Town, Western Cape.

Benefits

• Highly competitive base salary with uncapped commission potential.
• Performance-driven annual bonus structure.
• Comprehensive medical aid and provident fund.
• Company vehicle and fuel allowance.
• Generous leave policy.
• Significant opportunities for professional growth and career advancement.
• Access to leadership training programs.
• Employee discount on company products.
• Dynamic and supportive work environment.
• Chance to lead and shape the sales direction of a growing FMCG brand.