National Sales Director - Fmcg Beverages

Placements24; Cape Town; On-site; ZAR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Executive bonus

Company car

Medical aid

Retirement fund

Career development opportunities

Job summary

Placements24 is recruiting a National Sales Director to lead the national sales operation in Cape Town. You will shape and execute the national sales strategy, drive revenue growth and market share, and manage key distributors and retailers across channels.

The role demands extensive FMCG leadership experience, strong stakeholder management, and the ability to travel nationwide while delivering results in a competitive beverage market.

Qualifications

• Bachelor's degree in Business Management, Marketing or related field.
• At least 10 years of progressive sales leadership experience, with 5+ years in senior sales management within FMCG.
• Proven track record of driving revenue growth and market share nationwide.
• Strong leadership, coaching and motivation skills.
• Deep understanding of the beverage/FMCG market in South Africa.
• Experience developing and executing strategic sales plans.
• Excellent negotiation, communication and presentation skills.
• Experience managing complex distribution networks and key accounts.
• Proficiency with CRM and sales analytics tools; willingness to travel nationally.

Responsibilities

• Develop and implement national sales strategy to meet revenue targets.
• Lead and develop a national sales team for high performance.
• Manage the sales budget and resource allocation.
• Build strong relationships with national accounts, distributors and retailers.
• Analyze sales data and market trends for opportunities.
• Oversee sales forecasting aligned with business objectives.
• Collaborate with marketing to align sales and marketing strategies.
• Develop and implement sales training programs.
• Represent the company at industry events and trade shows.
• Drive continuous improvements in sales processes and metrics.

Skills

Strategic sales leadership

Team development

Budget management

National account management

Education

Bachelor's degree in Business Management/Marketing

MBA (advantageous)

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, specifically within the competitive beverage market, is actively recruiting a highly experienced and strategic National Sales Director . This critical leadership role, based in the vibrant city of Cape Town, Western Cape , will oversee the entire national sales operation, driving revenue growth and expanding market share across all channels. The ideal candidate will possess a deep understanding of the FMCG landscape, a proven ability to build and motivate high-performing sales teams, and a track record of exceeding sales targets. You will be responsible for shaping and executing the national sales strategy, fostering strong relationships with key distributors and retailers, and ensuring the optimal performance of our client's extensive product portfolio.

Key Responsibilities

• Develop and implement the national sales strategy to achieve ambitious revenue and profitability targets.
• Lead, mentor, and develop a national team of sales professionals, fostering a culture of high performance and accountability.
• Manage and optimize the sales budget, ensuring efficient allocation of resources.
• Establish and maintain strong, long-term relationships with key national accounts, distributors, and retail partners.
• Analyse sales data and market trends to identify new business opportunities and areas for improvement.
• Oversee the sales forecasting process and ensure accuracy and alignment with business objectives.
• Collaborate closely with the marketing department to ensure alignment between sales and marketing strategies.
• Develop and implement effective sales training programs for the team.
• Represent the company at industry events and trade shows.
• Drive continuous improvement in sales processes and performance metrics.

Requirements

• Bachelor's degree in Business Management, Marketing, or a related field; an MBA is advantageous.
• A minimum of 10 years of progressive sales leadership experience, with at least 5 years in a senior sales management role within the FMCG industry.
• Demonstrated success in driving significant revenue growth and market share gains in a national capacity.
• Exceptional leadership, team-building, and motivational skills.
• Strong understanding of the beverage or related FMCG market dynamics in South Africa.
• Proven ability to develop and execute strategic sales plans.
• Excellent negotiation, communication, and presentation skills.
• Experience in managing complex distribution networks and key accounts.
• Proficiency in CRM software and sales analytics tools.
• Must possess a valid driver's license and be willing to travel extensively nationally.
• Ability to thrive in a results-driven and challenging environment based in Cape Town, Western Cape.

Benefits

This position offers a highly competitive executive salary, complemented by a substantial performance-based bonus structure, company car, comprehensive medical aid, and retirement fund benefits. Our client is committed to employee growth, providing ample opportunities for professional development, leadership training, and career progression within the organization. You will be joining a respected leader in the FMCG sector, working within a supportive and ambitious team environment in Cape Town . Excellent performance is recognized and rewarded.