Sales Director - FMCG Retail Channels

Placements24; Mossel Bay; On-site; ZAR 1,500,000 - 2,600,000; Full time

Benefits offered by this job

Executive compensation package

Medical and retirement plans

Career advancement opportunities

Job summary

Placements24 is seeking a Sales Director to lead retail channel operations in Mossel Bay, Western Cape. The role drives strategic sales plans, manages field teams, and grows market share across South Africa. Travel to key retail partners is required.

Strong leadership, negotiation, and FMCG knowledge are essential for success. You will shape the future of our brands in the Western Cape with a focus on revenue growth, budgeting, and cross-functional collaboration with marketing and finance.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field.
• MBA is a significant advantage.
• Minimum of 8-10 years of progressive sales leadership experience, with a substantial track record in FMCG retail.
• Demonstrated success in building and managing high-performing sales teams.
• In-depth knowledge of the South African retail landscape and key account management.
• Exceptional negotiation, presentation, and communication skills.
• Strong strategic thinking and business acumen.
• Willingness and ability to travel extensively throughout South Africa.
• A strong understanding of FMCG distribution models and challenges.
• Demonstrated leadership qualities and the ability to inspire a team.

Responsibilities

• Develop and implement comprehensive sales strategies to achieve and exceed revenue and profit targets within the retail channel.
• Lead, coach, and motivate a team of regional sales managers and field sales representatives to maximize performance.
• Identify and cultivate strategic partnerships with key retail accounts and distributors across South Africa.
• Analyze market trends, competitor activities, and sales data to identify new business opportunities and threats.
• Develop and manage the annual sales budget, ensuring effective allocation of resources and maximizing ROI.
• Oversee the development and execution of promotional programs and trade activities in collaboration with the marketing department.
• Ensure consistent brand representation and optimal product placement within retail environments.
• Negotiate contracts and terms with key retail partners.
• Provide regular reports on sales performance, market insights, and strategic recommendations to senior management.
• Stay abreast of industry best practices and emerging trends in FMCG sales and retail management.

Skills

Strategic leadership

Negotiation

Communication

Team motivation

Data-driven decisions

Education

Bachelor's degree in Business Administration/Marketing/Sales Management

MBA (advantage)

Job description

About the Role

Our client, a distinguished leader in the FMCG sector, is actively seeking a high-caliber Sales Director to lead their retail channel operations based in Mossel Bay, Western Cape. This is a crucial leadership position responsible for developing and executing strategic sales plans to achieve aggressive growth targets within the retail environment across South Africa. The ideal candidate will possess a commanding presence, exceptional leadership skills, and a deep understanding of the FMCG retail landscape. This role demands extensive travel to meet with key retail partners and manage field sales teams. We are looking for a results-oriented individual with a proven ability to build strong client relationships, drive sales performance, and expand market share. Your strategic vision and operational excellence will be paramount to the continued success of our brands in the competitive Western Cape market.

Key Responsibilities

• Develop and implement comprehensive sales strategies to achieve and exceed revenue and profit targets within the retail channel.
• Lead, coach, and motivate a team of regional sales managers and field sales representatives to maximize performance.
• Identify and cultivate strategic partnerships with key retail accounts and distributors across South Africa.
• Analyze market trends, competitor activities, and sales data to identify new business opportunities and threats.
• Develop and manage the annual sales budget, ensuring effective allocation of resources and maximizing ROI.
• Oversee the development and execution of promotional programs and trade activities in collaboration with the marketing department.
• Ensure consistent brand representation and optimal product placement within retail environments.
• Negotiate contracts and terms with key retail partners.
• Provide regular reports on sales performance, market insights, and strategic recommendations to senior management.
• Stay abreast of industry best practices and emerging trends in FMCG sales and retail management.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field.
• An MBA is a significant advantage.
• Minimum of 8-10 years of progressive sales leadership experience, with a substantial track record in the FMCG industry, specifically within retail channels.
• Demonstrated success in building and managing high-performing sales teams.
• In-depth knowledge of the South African retail landscape and key account management.
• Exceptional negotiation, presentation, and communication skills.
• Strong strategic thinking and business acumen.
• Proven ability to analyze sales data and develop actionable strategies.
• Willingness and ability to travel extensively throughout South Africa.
• A strong understanding of FMCG distribution models and challenges.
• Demonstrated leadership qualities and the ability to inspire a team.

Benefits

• Our client offers a highly competitive executive compensation package, including a substantial base salary, performance-driven bonuses, and comprehensive executive benefits such as medical, dental, and retirement plans.
• This role offers the opportunity to lead significant sales operations for a leading FMCG company and shape the future of our retail presence in Mossel Bay, Western Cape.
• You will be part of a dynamic and results-focused culture, with opportunities for further career advancement.
• Join a company that invests in its people and provides the resources needed to succeed in a challenging yet rewarding role.