Sales Director - FMCG

Placements24; Kempton Park; On-site; ZAR 1,500,000 - 3,000,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Provident fund

International training

Job summary

Placements24 is seeking a highly experienced Sales Director to lead our client’s sales operations in Tembisa, Gauteng. This executive role requires strategic leadership, a track record of exceeding targets, and the ability to manage a national sales force and key distributor relationships.

The role emphasizes developing aggressive sales strategies, driving growth, and partnering with marketing, product, and operations to achieve company-wide goals.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• MBA is highly preferred for strategic leadership roles.
• Proven track record in leading large sales teams in FMCG.
• Experience with CRM systems and analytics to drive decisions.

Responsibilities

• Develop and execute a national sales strategy to meet revenue and market share goals.
• Lead and coach a national sales team, set performance expectations and drive development.
• Build strong relationships with distributors and retailers across Gauteng and beyond.
• Analyze sales data and market trends to identify opportunities and shape strategy.
• Oversee the sales cycle from lead to closing while ensuring customer satisfaction.
• Collaborate with marketing, product, and operations to align goals.
• Manage the sales budget and optimize resource allocation.

Skills

Leadership

Strategic planning

Team building

Negotiation

CRM proficiency

Sales analytics

Executive communication

Education

Bachelor’s in Business/Marketing

MBA preferred

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent player in the FMCG sector, is seeking a highly experienced and results-driven Sales Director to spearhead their sales operations in Tembisa, Gauteng. This executive role requires a strategic leader with a deep understanding of the FMCG market and a proven history of exceeding sales targets. The Sales Director will be responsible for developing and implementing aggressive sales strategies, managing a national sales team, and fostering strong relationships with key distributors and retail partners. This is a critical position that will shape the future growth and market presence of our client's brands. We are looking for an individual with exceptional leadership qualities and a sharp business acumen.

Key Responsibilities

• Develop and execute a comprehensive national sales strategy to achieve and surpass revenue and market share objectives for the FMCG portfolio.
• Lead, mentor, and motivate a high-performing national sales team, setting clear performance expectations and providing ongoing coaching and development.
• Build and maintain strong, long-lasting relationships with key accounts, major distributors, and retail partners across Tembisa, Gauteng and beyond.
• Analyse sales data, market trends, and competitor activities to identify new business opportunities and inform sales strategies.
• Oversee the entire sales cycle, from lead generation and negotiation to closing deals and ensuring customer satisfaction.
• Collaborate with marketing, product development, and operations teams to ensure alignment of sales efforts with company-wide goals.
• Manage the sales budget effectively, optimising resource allocation for maximum return on investment.
• Represent the company at industry events, trade shows, and client meetings, enhancing brand visibility and credibility.

Requirements

• A Bachelor's degree in Business, Marketing, or a related field; an MBA is highly preferred.
• Minimum of 10 years of progressive experience in sales leadership, with at least 5 years in a directorial role within the FMCG industry.
• Demonstrated success in building and scaling sales teams and achieving ambitious sales targets in competitive markets.
• Extensive knowledge of sales methodologies, distribution channels, and retail landscape relevant to Tembisa, Gauteng.
• Strong negotiation, communication, and presentation skills, with a persuasive and influential leadership style.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel extensively as required by the business needs.

Benefits

This role offers a highly competitive base salary complemented by a lucrative performance-based bonus structure and potential for long-term incentives. Comprehensive benefits include medical aid, a generous provident fund, and opportunities for international training and career progression. Our client fosters a results-oriented culture with ample opportunities for professional growth and impact within the FMCG sector. The Tembisa, Gauteng location provides strategic access to key markets.