National Sales Manager - FMCG

Placements24; Kempton Park; On-site; ZAR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Company vehicle and fuel allowance

Performance-based incentives

Medical aid package

Retirement fund contribution

Travel opportunities

Job summary

Placements24 is seeking a National Sales Manager for South Africa to lead a high-performing sales team across the country. The role is based in Gauteng (Tembisa) with extensive travel, focusing on revenue growth, market penetration, and strategic account development.

The ideal candidate brings 8+ years in FMCG sales management, proven leadership, and expertise in distribution and retail dynamics to drive targets and build lasting partnerships with key customers and distributors nationwide.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration, or a related discipline.
• 8+ years of progressive experience in sales management within the FMCG sector, with at least 3 years in a national leadership role.
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong understanding of sales methodologies, distribution channels, and retail operations in South Africa.
• Exceptional leadership, coaching, and team-building skills.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel extensively throughout South Africa.
• Reside in or relocate to the Tembisa, Gauteng area.

Responsibilities

• Develop and implement national sales strategies aligned with the company's overall business objectives.
• Lead, mentor, and inspire a national team of sales professionals to achieve and exceed sales targets.
• Manage and optimize the sales budget, ensuring efficient allocation of resources and maximum ROI.
• Develop and maintain strong relationships with key customers, distributors, and retail partners.
• Analyze sales performance data, identify trends, and implement corrective actions to drive continuous improvement.
• Oversee the entire sales cycle, from lead generation to closing deals and ensuring customer satisfaction.
• Develop sales forecasts and ensure accurate reporting of sales activities and results.
• Identify new business opportunities and markets for expansion within the FMCG sector.
• Collaborate with marketing and product development teams to ensure alignment and support for new product launches and campaigns.

Skills

CRM software

Sales analytics tools

Leadership

Negotiation

Communication

Presentation skills

Education

Bachelor's degree in Sales, Marketing, Business Administration, or related

Tools

MS Office

Job description

About the Role

Our client, a prominent force in the FMCG industry, is looking for a results-driven and strategic National Sales Manager to oversee sales operations across South Africa. This senior position, based in Tembisa, Gauteng , requires a dynamic leader with a proven ability to build and motivate high-performing sales teams, drive revenue growth, and expand market penetration. The ideal candidate will possess extensive experience in FMCG sales management, coupled with a deep understanding of distribution networks and retail dynamics. This is a critical role focused on achieving ambitious sales targets and strengthening our client's market position. You will be instrumental in shaping sales strategies and fostering strong relationships with key clients and distributors nationwide. The role involves significant travel to various regions to support and manage the sales force.

Key Responsibilities

• Develop and implement national sales strategies aligned with the company's overall business objectives.


• Lead, mentor, and inspire a national team of sales professionals to achieve and exceed sales targets.


• Manage and optimize the sales budget, ensuring efficient allocation of resources and maximum ROI.


• Develop and maintain strong relationships with key customers, distributors, and retail partners.


• Analyze sales performance data, identify trends, and implement corrective actions to drive continuous improvement.


• Oversee the entire sales cycle, from lead generation to closing deals and ensuring customer satisfaction.


• Develop sales forecasts and ensure accurate reporting of sales activities and results.


• Identify new business opportunities and markets for expansion within the FMCG sector.


• Collaborate with marketing and product development teams to ensure alignment and support for new product launches and campaigns.

Requirements

• A Bachelor's degree in Sales, Marketing, Business Administration, or a related discipline is required.


• A minimum of 8 years of progressive experience in sales management within the FMCG sector, with at least 3 years in a national leadership role.


• Demonstrated track record of successfully exceeding sales targets and driving revenue growth in a competitive market.


• Strong understanding of sales methodologies, distribution channels, and retail operations in South Africa.


• Exceptional leadership, coaching, and team-building skills.


• Excellent negotiation, communication, and presentation skills.


• Proficiency in CRM software and sales analytics tools.


• Ability to travel extensively throughout South Africa.


• Reside in or be willing to relocate to the Tembisa, Gauteng area.

Benefits

• Highly competitive annual salary of R .


• Significant performance-based incentives and bonuses.


• Company vehicle and fuel allowance.


• Comprehensive medical aid package.


• Retirement fund contribution.


• Opportunities for extensive travel and professional development.


• A dynamic and supportive company culture.


• Career advancement prospects within a leading FMCG organization.