Sales Analyst

Obrien Recruitment; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Job summary

We are seeking an experienced and analytical Sales Analyst to join a leading global FMCG company based in Cape Town. The role focuses on analysing sales performance, customer trends and market data to provide actionable commercial insights.

You will develop reports and dashboards, monitor KPIs, support sales forecasting and present findings to senior management. The ideal candidate has strong Excel and PowerPoint skills, experience with large datasets and a proven ability to translate data into

Qualifications

• Bachelor's degree in commerce, finance, economics, marketing or analytics.
• About 5 years in Sales/Commercial analytics or BI.
• Advanced Excel skills and experience with PowerPoint reporting.
• Experience with large datasets and dashboarding.
• Strong communication and presentation skills.
• CRM experience and ability to translate data into insights.

Responsibilities

• Analyse sales, customer, brand, channel and market data to identify trends, opportunities and performance gaps.
• Develop, maintain and improve sales reports, dashboards and performance trackers.
• Monitor sales performance across regions, brands, customers and sales representatives.
• Prepare daily, weekly, monthly and quarterly management reports.
• Support sales forecasting, budget tracking and scenario planning.
• Develop and monitor key performance indicators (KPIs) and sales targets.
• Extract, consolidate and validate data from CRM systems, customer portals and external data providers.
• Maintain accurate customer databases and sales representative call cycle information.
• Work closely with Sales, Finance, Brand and Trade Marketing teams to provide commercial insights.
• Prepare presentations and performance reports for senior management.
• Identify opportunities to improve reporting processes, data accuracy and business efficiency.
• Support internal teams with the effective use of reporting tools and dashboards.

Skills

Sales analytics

Data analysis

Forecasting

Excel

PowerPoint

Communication

Education

Bachelor's degree in Commerce/Business/Analytics

Tools

CRM systems

BI dashboards

Power BI

Job description

We are seeking an experienced and analytical Sales Analyst to join a leading global FMCG company based in Cape Town.

The successful candidate will be responsible for analysing sales performance, customer trends and market data to provide valuable commercial insights. The role involves developing reports and dashboards, monitoring KPIs, supporting sales forecasting and identifying opportunities to improve business performance.

This position is ideal for someone who enjoys working with data, developing meaningful reports and dashboards, and translating complex information into practical business recommendations.

Key Responsibilities

• Analyse sales, customer, brand, channel and market data to identify trends, opportunities and performance gaps.
• Develop, maintain and improve sales reports, dashboards and performance trackers.
• Monitor sales performance across regions, brands, customers and sales representatives.
• Prepare daily, weekly, monthly and quarterly management reports.
• Support sales forecasting, budget tracking and scenario planning.
• Develop and monitor key performance indicators (KPIs) and sales targets.
• Extract, consolidate and validate data from CRM systems, customer portals and external data providers.
• Maintain accurate customer databases and sales representative call cycle information.
• Work closely with Sales, Finance, Brand and Trade Marketing teams to provide commercial insights.
• Prepare presentations and performance reports for senior management.
• Identify opportunities to improve reporting processes, data accuracy and business efficiency.
• Support internal teams with the effective use of reporting tools and dashboards.

Minimum Requirements

• Bachelor's degree in Commerce, Finance, Economics, Marketing, Business Analytics or a related field preferred.
• Approximately 5 years' experience in Sales Analytics, Commercial Analytics, Business Intelligence or a similar role preferred.
• Advanced Microsoft Excel skills.
• Strong Microsoft PowerPoint and reporting skills.
• Proven experience in sales reporting, data analysis, forecasting and KPI monitoring.
• Experience working with large datasets and developing reports or dashboards.
• Strong numerical, analytical and problem-solving abilities.
• Good understanding of CRM systems, data management and reporting processes.
• Excellent communication and presentation skills.
• Ability to interpret complex data and translate findings into actionable business recommendations.

Advantageous

• Previous experience within the FMCG or liquor industry.
• Experience with Power BI or similar business intelligence and dashboarding tools.
• Knowledge of systems such as Eyona, Geo Rep, Nielsen, Aztec (IRi) or Britehouse.
• Honours degree or relevant postgraduate qualification.

Ideal Candidate

We are looking for someone who is detail-oriented, proactive and commercially aware. You should be comfortable working with numbers, identifying patterns and presenting insights that help drive business decisions.
The successful candidate will have excellent organisational skills, the ability to manage multiple priorities and confidence in engaging with stakeholders across different departments.
If you have a passion for data, commercial insights and improving sales performance, we would love to hear from you!