Customer Insights Analyst - FMCG

Placements24; Upington; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance bonus

Hybrid work model

Professional development

Job summary

Placements24 in Upington is seeking a Customer Insights Analyst to uncover consumer behaviour, market trends and purchasing patterns. You will collect, analyze, and interpret large datasets from sales, market research, and feedback to inform strategy.

The role blends data science with business acumen in a hybrid setup. You will work with marketing, sales and product teams to translate data into actionable plans, build dashboards, and present insights to stakeholders.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Business Analytics or related quantitative field.
• Minimum 3 years of data analysis, market research, or customer insights, preferably FMCG.
• Proficiency in data analysis software (R, Python, SPSS, Excel).
• Experience with data visualization tools (Tableau, Power BI).
• Strong understanding of statistical concepts and analytical methodologies.
• Excellent analytical, problem-solving and communication skills.

Responsibilities

• Collect, clean, and analyze large datasets on consumer behaviour, sales performance and market trends.
• Develop and maintain dashboards/reports to track KPIs and provide actionable insights.
• Apply statistical techniques and visualization to identify patterns and correlations.
• Translate findings into clear insights and recommendations for cross-functional teams.
• Conduct ad-hoc analyses to support strategic initiatives.
• Monitor competitor activities and market dynamics to inform planning.
• Collaborate with marketing, sales and product teams to ensure data-driven decisions.

Skills

Statistical analysis

Data interpretation

Quantitative reasoning

Communication

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics/Business Analytics

Tools

Python

R

SPSS

Excel

Tableau

Power BI

Job description

About the Role

Our client, a leading and innovative force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a sharp and analytical Customer Insights Analyst to join their team. This hybrid role, based in Upington, Northern Cape , is crucial for uncovering deep understanding of consumer behaviour, market trends, and purchasing patterns to inform strategic decision-making. You will be responsible for collecting, analyzing, and interpreting complex datasets from various sources, including sales data, market research, and customer feedback. The ideal candidate possesses strong quantitative skills, a keen understanding of statistical analysis and data visualization, and a passion for translating data into actionable insights that drive business growth. You will work closely with marketing, sales, and product development teams to ensure our strategies are data-driven and consumer-centric.

Key Responsibilities

• Collect, clean, and analyze large datasets related to consumer behaviour, sales performance, and market trends for FMCG products.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.
• Utilize statistical techniques and data visualization tools to identify patterns, trends, and correlations in consumer data.
• Translate complex data findings into clear, concise, and compelling insights and recommendations for marketing, sales, and product development teams.
• Conduct ad-hoc analysis to support specific business questions and strategic initiatives.
• Monitor competitor activities and market dynamics, providing insights to inform strategic planning.
• Collaborate with cross-functional teams to ensure data-driven decision-making across the organization.
• Stay abreast of the latest analytical tools, techniques, and best practices in customer insights and data science.
• Contribute to the development of consumer segmentation and profiling models.
• Present findings and recommendations to stakeholders at various levels of the organization.

Requirements

• A Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Business Analytics, or a related quantitative field.
• A minimum of 3 years of experience in data analysis, market research, or customer insights, preferably within the FMCG industry.
• Proficiency in data analysis and statistical software (e.g., R, Python, SPSS, Excel).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of statistical concepts and analytical methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Ability to work effectively in a hybrid model, requiring regular presence in the Upington, Northern Cape office and ability to collaborate remotely.
• Detail-oriented with a commitment to data accuracy.

Benefits

• Our client offers a competitive salary, a performance-based bonus structure, and a comprehensive benefits package including medical aid and a provident fund.
• This role provides significant opportunities for professional development and to make a tangible impact on business strategy within a leading FMCG company.
• You will work in a collaborative environment where data-driven insights are highly valued.
• The hybrid work model in Upington offers a balanced work experience.
• Join our client and leverage your analytical skills to drive success.