ROI-Driven Digital Advertising Manager

Placements24; Mossel Bay; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly analytical Digital Advertising Manager in Mossel Bay to lead paid campaigns across Google, Facebook, LinkedIn and other channels. You will optimize campaigns for qualified traffic, leads and ROI, and report on performance with a data-driven mindset.

The role requires 4+ years managing large paid budgets, strong analytics, and CRO expertise. Join a dynamic, results-focused team and drive growth locally in Mossel Bay.

Qualifications

• 4+ years of hands-on experience managing significant paid advertising budgets.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills and ability to derive insights from data.

Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance and CPA.
• Monitor campaign performance daily, analyzing CTR, CPC, conversion rates, and ROAS.
• Create compelling ad copy and creative assets, working with design teams as needed.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve results.
• Stay up-to-date with the latest trends and best practices in digital advertising and paid media.

Skills

Paid advertising

Google Ads

Facebook Ads

Analytics

CRO

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Google Ads Manager

Job description

Placements24 is seeking a highly analytical Digital Advertising Manager in Mossel Bay to lead paid campaigns across Google, Facebook, LinkedIn and other channels. You will optimize campaigns for qualified traffic, leads and ROI, and report on performance with a data-driven mindset.

The role requires 4+ years managing large paid budgets, strong analytics, and CRO expertise. Join a dynamic, results-focused team and drive growth locally in Mossel Bay.