Senior Digital Campaign Manager - Hybrid & ROI Focus

Placements24; Gqeberha; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Hybrid work arrangement

Professional development

Wellness programs

Job summary

Placements24 is seeking an experienced Digital Campaign Manager to oversee and optimize its online advertising efforts in Port Elizabeth. The role focuses on planning, executing, and optimizing PPC, social media, display, and programmatic campaigns to achieve lead generation, brand awareness, and customer acquisition targets.

You will collaborate with cross-functional teams to ensure on-time delivery, analyze performance, and drive ROI with data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 4 years in managing digital advertising campaigns, preferably within an agency or in-house marketing team.
• Proven expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
• Strong understanding of campaign tracking, analytics, and reporting tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Proficiency in managing and optimizing digital marketing budgets effectively.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across various channels, including paid search (PPC), social media advertising, display, and programmatic.
• Monitor campaign performance daily, analyzing key metrics and adjusting strategies to optimize for conversions, ROI, and other KPIs.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
• Manage campaign budgets, ensuring efficient spend and adherence to allocated resources.
• Collaborate with creative teams and copywriters to develop engaging ad copy and visually appealing creatives.
• Provide regular reports on campaign performance, insights, and recommendations to stakeholders.

Skills

Digital campaigns

Campaign optimization

Data-driven

Budget management

A/B testing

Analytics

Education

Bachelor's degree

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

Placements24 is seeking an experienced Digital Campaign Manager to oversee and optimize its online advertising efforts in Port Elizabeth. The role focuses on planning, executing, and optimizing PPC, social media, display, and programmatic campaigns to achieve lead generation, brand awareness, and customer acquisition targets.

You will collaborate with cross-functional teams to ensure on-time delivery, analyze performance, and drive ROI with data-driven decision making.