Remote Tourism Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote

Annual bonus potential

Access to online development courses

Job summary

Placements24 is seeking a creative and data-driven Remote Tourism Marketing Specialist to develop and execute innovative marketing strategies that promote travel experiences. Working from anywhere, you will boost brand awareness, drive online engagement, and generate leads for unique tourism packages.

You will collaborate with globally distributed teams, craft campaigns across social, search, email, and content, and use analytics to optimise ROI.

Qualifications

• Proven experience as a Marketing Specialist with a digital focus.
• Strong SEO, SEM, social media and content marketing knowledge.
• Excellent data analysis and storytelling with campaigns.

Responsibilities

• Develop and execute digital marketing strategies across channels.
• Create engaging content across website, blog, social, and emails.
• Analyze campaign data and optimize for ROI.
• Conduct market research to identify opportunities.
• Collaborate with design and content teams on assets.
• Manage marketing budget and ensure campaigns meet timelines.

Skills

Digital marketing

SEO/SEM

Content marketing

Analytics

Marketing automation

CRM

Tools

CRM software

Marketing automation tools

Job description

About the Role

Our client is looking for a creative and data-driven Remote Tourism Marketing Specialist to develop and execute innovative marketing strategies that promote travel experiences. Working from anywhere, you will be instrumental in increasing brand awareness, driving online engagement, and generating leads for unique tourism packages. This role requires a deep understanding of digital marketing channels and a passion for the travel industry. You will collaborate with geographically dispersed teams to craft compelling campaigns that resonate with diverse audiences and position our client as a leader in the Hospitality & Tourism sector.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media, SEO, SEM, and email marketing.
• Create engaging and persuasive marketing content, including website copy, blog posts, social media updates, and promotional materials.
• Analyze marketing campaign performance data, identify trends, and optimize strategies for maximum ROI.
• Conduct market research to identify new opportunities and understand competitor activities.
• Collaborate with design and content teams to produce visually appealing and effective marketing assets.
• Manage the marketing budget and ensure all campaigns are delivered within scope and on time.

Requirements

• Proven experience as a Marketing Specialist with a focus on digital marketing and campaign management.
• Strong understanding of SEO, SEM, social media marketing, and content marketing principles.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional writing, editing, and communication skills, with a portfolio showcasing successful campaigns.
• Experience with marketing automation tools and CRM systems.
• A genuine passion for the Hospitality & Tourism industry and a remote work mindset is essential.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Annual bonus potential based on company and individual performance.
• Access to online professional development courses and industry conferences.
• Opportunity to shape the marketing direction of a growing tourism brand.