Remote Hospitality Digital Marketing Specialist

Placements24; Polokwane; Hybrid; ZAR 260,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health insurance

Professional development

Team culture

Job summary

Placements24 is seeking a creative and strategic Remote Hospitality Digital Marketing Specialist to elevate online presence for hospitality clients. The role involves crafting campaigns across social media, email, SEO/SEM, and content marketing from a remote location.

You will develop engaging narratives to attract guests, drive bookings, and build loyalty while collaborating with a virtual team. Ideal candidates have proven hospitality marketing experience and strong analytics skills.

Qualifications

• Proven experience in digital marketing, hospitality or travel industry.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in marketing analytics tools and CMS.
• Excellent copywriting, editing, and creative skills.
• Ability to work autonomously and manage projects remotely.
• Portfolio showcasing successful digital marketing campaigns is highly desirable.

Responsibilities

• Develop and implement innovative digital marketing strategies for hospitality clients.
• Manage social media platforms, creating engaging content and fostering community interaction.
• Execute targeted email marketing campaigns to promote offers and drive bookings.
• Optimize website content for SEO and manage paid advertising campaigns (SEM).
• Create compelling marketing collateral, including blog posts, ad copy, and visual assets.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Stay updated on the latest digital marketing trends and best practices in the hospitality industry.

Skills

Digital marketing

SEO/SEM

Social media marketing

Email marketing

Copywriting

Analytics

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking a creative and strategic Remote Hospitality Digital Marketing Specialist to enhance their online presence and drive customer engagement within the hospitality sector. This role involves developing and executing comprehensive digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, and content marketing, all managed from a remote location. You will be responsible for crafting compelling narratives that highlight unique hospitality offerings, attract new clientele, and foster loyalty among existing customers. This is an excellent opportunity for a digitally savvy marketer to make a significant impact from anywhere, contributing to the growth and success of hospitality brands.

Key Responsibilities

• Develop and implement innovative digital marketing strategies for hospitality clients.
• Manage social media platforms, creating engaging content and fostering community interaction.
• Execute targeted email marketing campaigns to promote offers and drive bookings.
• Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM).
• Create compelling marketing collateral, including blog posts, ad copy, and visual assets.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Stay updated on the latest digital marketing trends and best practices in the hospitality industry.

Requirements

• Proven experience in digital marketing, with a focus on the hospitality or travel industry.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Excellent copywriting, editing, and creative skills.
• Ability to work autonomously and manage projects effectively in a remote work environment.
• A portfolio showcasing successful digital marketing campaigns is highly desirable.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote work opportunities, allowing for a flexible lifestyle.
• Comprehensive health, dental, and vision insurance.
• Professional development opportunities and access to online marketing resources.
• A collaborative and supportive virtual team culture.