Remote Social Media Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health insurance

Paid time off

Training opportunities

Tool access

Team collaboration

Job summary

Placements24 is seeking a highly skilled Remote Social Media Marketing Specialist to drive engagement and growth across social channels. You will develop strategies, create content, manage communities, and analyze performance to optimize results.

The ideal candidate has 3+ years of experience in social media marketing, a bachelor’s degree in a related field, and proficiency with major social tools and analytics. This fully remote role offers flexible hours and competitive compensation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 3 years of experience in social media marketing with proven success.
• Demonstrated expertise in managing and growing social media accounts for brands.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Proficiency with social media management tools and analytics platforms.
• Experience with paid social advertising platforms.
• Strong understanding of SEO and its relation to social content.
• Excellent communication and community management skills.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement comprehensive social media marketing strategies.
• Create, curate, and schedule high-quality content for Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Manage and grow online communities, respond to comments professionally.
• Monitor trends and algorithm changes; stay ahead of platform changes.
• Execute paid social campaigns with targeting, budgets, and optimization.
• Analyze data, generate reports on KPIs and insights.
• Collaborate with marketing and design teams for brand consistency.
• Identify influencers and brand advocates to expand reach.
• Monitor brand sentiment with social listening tools.
• Stay current with emerging platforms and best practices.

Skills

Content creation

Copywriting

Graphic design

Video editing

Social media management

Paid advertising

SEO

Analytics

Community management

Remote work

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Sprout Social

Buffer

Hootsuite

Facebook Insights

Instagram Insights

Google Analytics

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client, a cutting-edge e-commerce platform, is seeking a highly skilled and creative Remote Social Media Marketing Specialist to drive engagement and growth across their social media channels. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing innovative social media strategies, creating compelling content, managing online communities, and analyzing campaign performance to optimize results. The ideal candidate has a deep understanding of various social media platforms, a passion for creating viral content, and a proven ability to build and engage online communities. You will play a crucial role in enhancing our client's brand presence and driving customer acquisition and retention through strategic social media marketing.

Key Responsibilities

• Develop and implement comprehensive social media marketing strategies aligned with business objectives.
• Create, curate, and schedule engaging and high-quality content (text, image, video) for all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage and grow our client's online communities, responding to comments and messages in a timely and professional manner.
• Monitor social media trends, identify new opportunities, and stay ahead of algorithm changes.
• Execute paid social media advertising campaigns, including audience targeting, budget management, and performance optimization.
• Analyze social media data and metrics, generating reports on key performance indicators (KPIs) and insights.
• Collaborate with the marketing and design teams to ensure brand consistency and campaign integration.
• Identify and engage with influencers and brand advocates to expand reach.
• Manage social media listening tools to monitor brand sentiment and identify potential issues or opportunities.
• Stay current with emerging social media platforms and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in social media marketing, with a proven track record of success.
• Demonstrated expertise in managing and growing social media accounts for brands.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Proficiency with social media management tools (e.g., Sprout Social, Buffer, Hootsuite) and analytics platforms (e.g., Facebook Insights, Instagram Insights, Google Analytics).
• Experience with paid social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of SEO and how it relates to social media content.
• Excellent communication, interpersonal, and community management skills.
• Ability to work independently in a remote setting and manage time effectively.
• Creative thinking and a passion for staying ahead of social media trends.

Benefits

• Fully remote work environment with flexible hours.
• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Paid time off and company holidays.
• Opportunities for professional development and online training.
• Access to cutting-edge social media marketing tools and technologies.
• Collaborative and supportive virtual team environment.
• Chance to significantly impact a growing e-commerce brand.