Remote Social Media & E-commerce Analytics Analyst

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Remote work

Job summary

Placements24 in Paarl, Western Cape, seeks a detail-oriented Social Media & E-commerce Analyst to dissect data from social channels and online stores, turning insights into action. You will build dashboards, track KPIs, and support marketing optimizations to drive engagement and conversion.

The role requires strong quantitative skills, experience with GA/Adobe Analytics, Excel, and BI tools, plus the ability to communicate findings clearly to stakeholders.

Qualifications

• Bachelor's degree in a quantitative field.
• 2–4 years of data analysis experience, preferably in social media and e-commerce analytics.
• Proficiency with web analytics tools (GA/Adobe Analytics).
• Experience with social media analytics tools (Facebook Insights, Instagram Analytics, Sprout Social).
• Strong understanding of digital marketing concepts and e-commerce metrics.

Responsibilities

• Collect and interpret data from social media and e-commerce analytics.
• Develop dashboards and reports to track KPIs for social media and e-commerce.
• Identify trends and insights to inform marketing strategies and optimizations.
• Conduct A/B testing analysis for website changes and campaigns.
• Monitor competitor activity and provide comparative insights.
• Collaborate with marketing teams to provide data-driven recommendations.
• Forecast trends and set performance benchmarks based on historical data.

Skills

Data analysis

Web analytics

Social media analytics

Excel/Sheets

Education

Bachelor's degree in Statistics/Marketing Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 in Paarl, Western Cape, seeks a detail-oriented Social Media & E-commerce Analyst to dissect data from social channels and online stores, turning insights into action. You will build dashboards, track KPIs, and support marketing optimizations to drive engagement and conversion.

The role requires strong quantitative skills, experience with GA/Adobe Analytics, Excel, and BI tools, plus the ability to communicate findings clearly to stakeholders.