Remote Digital Marketing Strategist

Placements24; Stellenbosch; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health insurance coverage

Home office setup allowance

Remote collaboration culture

Job summary

Placements24 is seeking a highly experienced Remote Digital Marketing Strategist to lead comprehensive online marketing initiatives from a home office. The role focuses on integrated campaigns across SEO, SEM, content, social media, and email to generate leads and growth.

Ideal candidates have 5+ years driving growth with proven success in analytics, paid ads, and audience segmentation. This fully remote position offers flexible hours and a strong emphasis on outcomes.

Qualifications

• 5+ years of experience in developing and implementing successful digital marketing strategies.
• Expertise in SEO, SEM, content marketing, social media strategy, and email marketing best practices.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication and presentation skills with the ability to articulate complex strategies.

Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media, content marketing, and email automation to drive lead generation and customer acquisition.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify strategic opportunities and define target personas.
• Oversee the creation and optimization of high-performing digital content, including website copy, blog posts, social media updates, and ad creatives.
• Manage and optimize paid digital advertising campaigns across platforms like Google Ads and social media, ensuring efficient budget allocation and maximum ROI.
• Utilize advanced analytics tools to track campaign performance, derive actionable insights, and present findings and recommendations to stakeholders.
• Stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies to maintain a competitive edge.

Skills

Digital marketing strategy

SEO

SEM

Content marketing

Social media strategy

Email marketing

Analytics & reporting

Communication & presentation

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Master's degree preferred

Tools

Google Analytics

Google Ads

Social media management platforms

SEO software

Job description

About the Role

Our client is seeking a highly experienced and strategic Remote Digital Marketing Strategist to lead their online marketing efforts. This role is designed for a proactive individual who can develop and implement cutting-edge digital strategies that drive measurable business growth, all from a remote work setting. You will be responsible for overseeing SEO, SEM, content marketing, social media, and email campaigns, ensuring they are integrated and aligned with the company's overall marketing objectives. This position offers unparalleled flexibility and the opportunity to make a significant impact on a forward-thinking company without the need for a physical office presence.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media, content marketing, and email automation to drive lead generation and customer acquisition.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify strategic opportunities and define target personas.
• Oversee the creation and optimization of high-performing digital content, including website copy, blog posts, social media updates, and ad creatives.
• Manage and optimize paid digital advertising campaigns across platforms like Google Ads and social media, ensuring efficient budget allocation and maximum ROI.
• Utilize advanced analytics tools (e.g., Google Analytics, SEMrush) to track campaign performance, derive actionable insights, and present findings and recommendations to stakeholders.
• Stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in developing and implementing successful digital marketing strategies, with a proven track record of driving growth.
• Expertise in SEO, SEM, content marketing, social media strategy, and email marketing best practices.
• Strong proficiency with digital marketing tools, including Google Analytics, Google Ads, social media management platforms, and SEO software.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and presentation skills, with the ability to articulate complex strategies clearly to diverse audiences.

Benefits

• Highly competitive salary package.
• Fully remote position with flexible working hours.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for home office setup and professional development.
• A culture that champions remote collaboration, autonomy, and work-life balance.