Remote Retail Marketing Specialist

Placements24; Randburg; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Professional development

Job summary

Placements24 is seeking a Remote Retail Marketing Specialist to lead multi-channel marketing initiatives for retail products and services. You will craft integrated campaigns, optimize performance with data analytics, and collaborate with product, sales, and design teams to deliver impactful launches from a fully remote setting.

The role requires proven retail marketing experience, strong analytical skills, and proficiency with Google Analytics and email marketing tools.

Qualifications

• Proven experience in retail marketing across digital and traditional channels.
• Ability to develop and execute multi-channel campaigns that drive awareness and sales.
• Strong data interpretation to inform strategy and optimize performance.

Responsibilities

• Develop and implement integrated marketing strategies for retail products and services to drive online and in-store traffic and sales.
• Manage and execute digital marketing campaigns across platforms including social media, email, SEO/SEM, and content marketing.
• Analyze campaign performance, track KPIs, and provide reports with actionable insights.
• Collaborate with product development, sales, and design to ensure cohesive messaging and launches.
• Conduct market research to identify consumer trends and new marketing opportunities.
• Develop and manage the retail marketing budget and resource allocation.
• Create compelling marketing collateral for websites, social posts, newsletters, and promos.
• Stay updated with the latest marketing technologies and best practices in retail.

Skills

Retail marketing

Digital campaigns

Analytics

Copywriting

Project management

Education

Bachelor's degree in Marketing

Business Administration

Tools

Google Analytics

Social media tools

Email marketing software

Job description

About the Role

Our client is seeking a highly skilled and innovative Remote Retail Marketing Specialist to join their forward-thinking team. This fully remote position is perfect for a strategic marketer who understands the evolving landscape of retail and digital engagement. You will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth across various online and offline retail channels. The ideal candidate is a creative thinker with a strong analytical aptitude, capable of leveraging data to inform marketing decisions and optimize campaign performance. This role demands excellent communication and collaboration skills to work effectively with dispersed teams and stakeholders. You will be instrumental in shaping our client's retail marketing initiatives from the comfort of your home, contributing to their success nationwide.

Key Responsibilities

• Develop and implement integrated marketing strategies for retail products and services, focusing on driving online and in-store traffic and sales.
• Manage and execute digital marketing campaigns across various platforms, including social media, email, SEO/SEM, and content marketing.
• Analyze marketing campaign performance, track KPIs, and provide detailed reports with actionable insights.
• Collaborate with product development, sales, and design teams to ensure cohesive brand messaging and product launches.
• Conduct market research to identify consumer trends, competitive landscapes, and new marketing opportunities.
• Develop and manage the retail marketing budget, ensuring optimal allocation of resources.
• Create compelling marketing collateral, including website content, social media posts, email newsletters, and promotional materials.
• Stay up-to-date with the latest marketing technologies and best practices in the retail industry.
• Manage relationships with external agencies and vendors as needed.
• Contribute to the overall brand strategy and customer journey mapping.

Requirements

• Proven experience in retail marketing, with a strong understanding of both digital and traditional marketing channels.
• Demonstrated success in developing and executing effective marketing campaigns that drive measurable results.
• Expertise in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Strong analytical skills and the ability to interpret complex data to inform marketing strategies.
• Excellent written and verbal communication skills, with the ability to craft engaging marketing copy.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work setting.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in retail operations or e-commerce is highly desirable.
• Creative thinking and a passion for innovative marketing solutions.
• Proficiency in project management tools and collaborative software.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and the flexibility of a fully remote work arrangement. You will have the opportunity to work on exciting projects and make a significant impact on the company's retail strategy. We provide a supportive virtual work environment, opportunities for professional development, and a culture that values innovation and collaboration. This role offers the chance to shape the future of retail marketing from anywhere, contributing to a dynamic and growing business. Enjoy the autonomy and work-life balance that comes with a remote position.