Digital Marketing Manager - Retail

Placements24; Cape Town; Hybrid; ZAR 1,166,000 - 1,833,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Health, dental, vision insurance

Generous annual leave

Professional development

Job summary

Placements24 is seeking a digital marketing manager to lead our client's online marketing, driving brand awareness, customer acquisition, and loyalty from a fully remote location.

You will oversee SEO, SEM, social media, email, and display advertising, analyze campaigns with web analytics, and report insights to optimize ROI across retail campaigns. The role offers flexible scheduling and professional development in a dynamic remote team.

Qualifications

• Minimum 5 years of digital marketing experience, preferably in the retail sector.
• Strong understanding of SEO/SEM, social media management, and email marketing platforms.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills and ability to translate data into actionable insights.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels (SEO, SEM, social media, email, content).
• Manage content creation for social media, blogs, and digital touchpoints.
• Oversee paid campaigns, budgets, and ROI optimization.
• Analyze campaign performance using web analytics and produce actionable reports.
• Stay updated on digital marketing trends to improve effectiveness.

Skills

Digital marketing strategy

SEO/SEM

Social media management

Email marketing

A/B testing

Data analytics

ROI optimization

Tools

Google Analytics

Google Ads

Facebook/Meta Ads

Email marketing platforms

Job description

Our client is looking for an innovative and results-oriented Digital Marketing Manager to lead their online marketing efforts on a fully remote basis. This role is critical for expanding brand awareness, driving customer acquisition, and fostering customer loyalty through strategic digital campaigns. You will be responsible for overseeing all digital marketing channels, including social media, search engines, email, and display advertising, to ensure alignment with overall business objectives. This is an exciting opportunity to leverage your expertise in a remote setting and directly contribute to the growth of our client's retail brand across various digital platforms.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Manage the creation and curation of engaging content for social media platforms, blogs, and other digital touchpoints.
• Oversee paid advertising campaigns, monitor budgets, and optimize performance for maximum ROI.
• Analyze campaign performance using web analytics tools and provide regular reports on key metrics and insights.
• Stay abreast of the latest digital marketing trends and technologies, applying them to enhance campaign effectiveness.

Requirements

• A minimum of 5 years of experience in digital marketing, with a proven track record in the retail sector.
• Strong understanding of SEO/SEM principles, social media management tools, and email marketing platforms.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills and the ability to interpret complex data into actionable insights.
• Proficiency in using digital marketing analytics and reporting tools.

Benefits

• Competitive salary with performance-based bonuses.
• Fully remote working environment, offering significant flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous annual leave and opportunities for professional development.
• A collaborative and dynamic remote team that values creativity and innovation.