Remote Real Estate Digital Marketing Specialist

Placements24; Mtubatuba Local Municipality; Remote; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Professional development

Access to marketing tools

Job summary

Placements24 is seeking a creative and data-driven Remote Real Estate Digital Marketing Specialist to lead our online presence. You will design and execute campaigns across social media, SEO, email, and paid channels to generate high-quality property leads and strengthen brand visibility.

The ideal candidate will work independently, analyze performance metrics, optimize content, and stay current with real estate digital marketing trends while embracing a fully remote work model.

Qualifications

• 3+ years of digital marketing experience, with a focus on real estate.
• Proven ability to manage social media campaigns and paid advertising.
• Strong SEO, content marketing, and email automation skills.

Responsibilities

• Develop and implement digital marketing strategies across social media, email, SEO, and paid advertising channels to promote property listings.
• Create engaging content including property descriptions, social posts, blog articles, and video scripts.
• Manage and optimize the company website for lead generation and strong SEO performance.
• Analyze campaign data using analytics tools to identify trends, measure ROI, and drive improvements.
• Stay current with the latest digital marketing trends and best practices in real estate.

Skills

Digital marketing

Real estate focus

Social media management

SEO

Content creation

Google Analytics

Google Ads

Communication skills

Tools

Facebook Ads Manager

Google Analytics

Google Ads

Social media tools

Job description

About the Role

Our client is seeking a creative and data-driven Remote Real Estate Digital Marketing Specialist to spearhead their online presence from anywhere. This role is integral to developing and executing innovative digital marketing strategies that drive property leads and enhance brand visibility across various platforms. You will manage social media campaigns, optimize website content, and analyze performance metrics to ensure maximum impact. The ideal candidate is a self-motivated digital marketer with a passion for real estate, capable of working independently and contributing to the company's growth through compelling online engagement, fully embracing a remote work model.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media, email, SEO, and paid advertising channels to promote property listings.
• Create engaging and high-quality content, including property descriptions, social media posts, blog articles, and video scripts tailored for online audiences.
• Manage and optimize the company website for lead generation and user experience, ensuring strong SEO performance.
• Analyze campaign performance data using analytics tools to identify trends, measure ROI, and provide actionable insights for continuous improvement.
• Stay current with the latest digital marketing trends, tools, and best practices within the real estate industry.

Requirements

• 3+ years of experience in digital marketing , with a focus on the real estate sector.
• Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, etc.) and running paid ad campaigns.
• Strong understanding of SEO principles, content marketing, and email marketing automation.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills, with a keen eye for detail in content creation.

Benefits

• Competitive salary and performance incentives.
• Flexible remote work arrangement, allowing you to work from any location.
• Opportunities for professional development in digital marketing and real estate.
• Access to cutting-edge marketing tools and technologies.
• Be part of a forward-thinking company that embraces innovative marketing approaches.