Remote Real Estate Digital Marketing Specialist

Placements24; Bloemfontein; Híbrido; ZAR 260.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Performance-based bonuses

Flexible schedule

Professional development

Descripción de la vacante

Placements24 is seeking a highly creative and results-driven Remote Real Estate Digital Marketing Specialist to join a fully remote team. You will develop and execute innovative strategies across social, SEO, content, email, and paid campaigns to boost brand visibility and generate leads.

The role requires expertise in digital marketing, real estate industry knowledge, and strong communication skills to collaborate with sales and development teams.

Formación

• Proven Digital Marketing Specialist with real estate experience.
• Success in social media, SEO, SEM, content and email campaigns.
• Proficiency with Google Analytics, Google Ads, SEMrush/Ahrefs, Mailchimp/HubSpot.
• Excellent copywriting and communication skills.
• Creative thinker with strong data interpretation abilities.
• Self-motivated with time-management in a remote setting.
• Bachelor's degree in Marketing/Communications or related field preferred.
• Experience with Canva or Adobe Creative Suite is a plus.

Responsabilidades

• Develop and implement digital marketing strategies aligned with business objectives.
• Grow the company’s social media presence across platforms (Facebook, Instagram, LinkedIn).
• Plan, execute, and optimize SEO strategies to improve rankings and traffic.
• Create engaging content for blogs, website, social media, and newsletters.
• Design and manage PPC campaigns on Google Ads and social platforms.
• Execute email marketing campaigns to nurture leads and clients.
• Analyze website and campaign performance using analytics tools and provide insights.
• Stay up-to-date with the latest digital marketing trends in real estate.
• Collaborate with sales and web teams to ensure alignment of marketing efforts.

Conocimientos

Social media marketing

SEO

Content marketing

Email marketing

PPC advertising

Analytics

Remote work

Educación

Bachelor's degree in Marketing, Communications, Business, or related field

Herramientas

Google Analytics

Google Ads

SEMrush

Ahrefs

Mailchimp

HubSpot

Descripción del empleo

About the Role

Our client, a forward-thinking real estate agency, is seeking a highly creative and results-driven Remote Real Estate Digital Marketing Specialist to join their fully remote team. This role is responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive lead generation, and support sales efforts across all online platforms. You will manage social media campaigns, search engine optimization (SEO), content marketing, email marketing, and paid advertising initiatives. The ideal candidate is passionate about digital marketing, possesses a deep understanding of the real estate industry, and thrives in a remote work environment. This is an excellent opportunity to shape the digital presence of a growing real estate brand from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and grow the company's social media presence across relevant platforms (e.g., Facebook, Instagram, LinkedIn).
• Plan, execute, and optimize SEO strategies to improve organic search rankings and website traffic.
• Create engaging and compelling content for various digital channels, including blog posts, website copy, social media updates, and email newsletters.
• Design and manage pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media.
• Develop and execute email marketing campaigns to nurture leads and engage existing clients.
• Analyze website traffic and marketing campaign performance using tools like Google Analytics, providing regular reports with insights and recommendations.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the real estate sector.
• Collaborate with sales and web development teams to ensure seamless integration of marketing efforts.

Requirements

• Proven experience as a Digital Marketing Specialist, preferably with experience in the real estate industry.
• Demonstrable success in managing social media, SEO, SEM, content marketing, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEO platforms (e.g., SEMrush, Ahrefs), and email marketing software (e.g., Mailchimp, HubSpot).
• Excellent written and verbal communication skills, with a strong ability to create compelling marketing copy.
• Creative thinking and a passion for developing innovative marketing solutions.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Self-motivated, disciplined, and able to manage time effectively in a remote work setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Benefits

This role offers the significant advantage of being fully remote, allowing you to work from any suitable location. Our client provides a competitive salary, performance-based bonuses, and a flexible working schedule. While remote, you will still have access to professional development opportunities and be part of a supportive, collaborative virtual team. Contribute to the success of a modern real estate agency and enjoy the flexibility that comes with a remote-first company culture. The company is committed to providing the tools and support needed for success in a remote capacity.