Senior Real Estate Digital Marketing Manager (Remote)

Placements24; Benoni; Hybride; ZAR 900 000 - 1 350 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

Remote-friendly

Home office stipend

Professional development budget

Bonuses

Career growth opportunities

Résumé du poste

Placements24 is seeking a Senior Real Estate Digital Marketing Manager to lead our online presence from a fully remote capacity. You will develop and execute comprehensive digital marketing strategies to increase brand awareness, generate qualified leads, and drive property sales and rentals.

You will manage SEO, SEM, social media, content and email marketing, plus performance analytics, while guiding a remote team and collaborating with internal teams to ensure cohesive brand messaging.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business or related field.
• Minimum 7 years in digital marketing, with real estate experience preferred.
• Proven track record in SEO, SEM, social content and email marketing.

Responsabilités

• Develop data-driven digital marketing strategy for real estate portfolio.
• Manage and optimize SEO/SEM to boost rankings and traffic.
• Oversee social media, content creation, and community engagement.
• Create and execute content marketing across blogs, videos, and infographics.
• Manage email campaigns, segmentation, and analytics reporting.
• Analyze campaigns with Google Analytics and report actionable insights.
• Oversee digital marketing budget and ROI optimization.
• Collaborate with sales, design, and development teams.

Connaissances

Digital marketing strategy

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Leadership

Budget management

A/B testing

Conversion rate optimization

Formation

Bachelor's degree

Outils

Google Analytics

CRM systems

Marketing automation platforms

CMS

Description du poste

About the Role

Our client is seeking a highly strategic and innovative Senior Real Estate Digital Marketing Manager to lead their online presence initiatives from a fully remote capacity. This role is crucial for developing and executing comprehensive digital marketing strategies designed to increase brand awareness, generate qualified leads, and drive property sales and rentals. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. As a remote-first organization, we foster a collaborative environment where team members can thrive and contribute impactful ideas from anywhere. The ideal candidate will have a proven track record in the real estate sector, a deep understanding of digital marketing best practices, and the ability to manage complex campaigns across multiple platforms. This is an exciting opportunity to shape the digital strategy of a growing real estate brand and make a significant impact on business objectives. We empower our remote team with the tools and autonomy needed to succeed, focusing on results and innovation in the digital space. You will be a key player in translating business goals into effective online campaigns.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy for the real estate portfolio, aligning with business objectives.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive targeted traffic.
• Oversee social media strategy, content creation, and community engagement across relevant platforms.
• Develop and execute content marketing initiatives, including blog posts, articles, videos, and infographics.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the real estate industry.
• Collaborate with internal teams (sales, design, development) to ensure cohesive brand messaging and campaign execution.
• Manage external agencies and vendors as needed to support digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with a significant portion focused on the real estate industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with hands-on experience using Google Analytics and other marketing analytics tools.
• Experience in managing digital advertising budgets and optimizing campaigns for performance.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Demonstrated ability to lead and manage remote teams and projects effectively.
• Proficiency in marketing automation platforms and CRM systems is a plus.
• Strategic thinker with a results-oriented mindset and a passion for digital innovation.
• Experience with A/B testing and conversion rate optimization.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including health, dental, and vision insurance.
• As a fully remote employee, you will enjoy unparalleled flexibility and work-life balance.
• Benefits include a generous annual professional development budget, a home office stipend, and performance-based bonuses.
• You will be part of a forward-thinking, collaborative team that values creativity and innovation.
• Opportunities for career growth and leadership within the digital marketing domain are abundant.
• We provide access to cutting-edge digital marketing tools and platforms, ensuring you have the resources needed to excel.
• Experience a truly connected and supportive remote work culture.