Remote Performance Marketing Specialist (Sports Tech)

Placements24; Richards Bay; Hybrid; ZAR 5,078,000 - 6,082,000; Full time

Benefits offered by this job

Remote position

Job summary

Placements24 is seeking an exceptionally talented Remote Performance Marketing Specialist to drive customer acquisition and revenue growth from anywhere in South Africa. You will plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and programmatic DSPs to hit KPIs such as CPA, ROAS, and LTV.

The role requires 4+ years in performance marketing, strong analytics, and a track record managing substantial budgets.

Qualifications

• 4+ years in performance marketing with focus on paid acquisition channels.
• Experience managing large paid media budgets (e.g., R500k+ per month).
• Deep knowledge of Google Ads, Facebook Ads Manager, and major ad platforms.
• Proficiency with analytics tools such as Google Analytics or Adobe Analytics.
• Strong analytical skills to translate data into actionable insights.
• Experience with A/B testing methodologies and tools.
• Excellent written and verbal communication; able to work independently remotely.
• Bachelor's degree in Marketing, Business, Statistics, or related field.
• Desirable: interest in sports tech.

Responsibilities

• Develop and execute paid media strategies across Google Ads, Facebook, Instagram, LinkedIn, and programmatic DSPs.
• Manage and optimize campaign performance to achieve target KPIs (CPA, ROAS, LTV).
• Conduct keyword research, audience segmentation, and targeting to maximize efficiency.
• Perform A/B tests on ad copy, creatives, and landing pages for improvement.
• Monitor budgets daily to optimize spend and prevent over/under-delivery.
• Analyze data, generate reports, and present findings to stakeholders.
• Collaborate with creative teams to develop compelling assets and landing pages.
• Stay updated on trends in digital marketing and ad tech.
• Identify and test new channels to expand reach and acquisition.
• Manage relationships with vendors and partners as needed.

Skills

Performance marketing

Paid acquisition

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

AB testing

Remote work

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client, a rapidly growing innovator in the Sports Tech industry, is looking for an exceptionally talented and results-driven Remote Performance Marketing Specialist . This fully remote position is integral to driving customer acquisition and revenue growth through sophisticated digital marketing strategies. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms to achieve key performance indicators (KPIs). The ideal candidate possesses a deep understanding of paid social, search engine marketing (SEM), and programmatic advertising, with a proven ability to manage substantial budgets and deliver measurable ROI. This role offers the unique opportunity to work from anywhere in South Africa, contributing to a dynamic and forward-thinking company focused on revolutionizing the sports experience.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and programmatic DSPs.
• Manage and optimize campaign performance to achieve target KPIs, including CPA, ROAS, and LTV.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign efficiency.
• A/B test ad copy, creatives, landing pages, and targeting parameters to drive continuous improvement.
• Monitor campaign budgets daily, ensuring optimal spend and preventing over/under-delivery.
• Analyze campaign data, generate insightful reports, and present findings and recommendations to stakeholders.
• Collaborate with creative teams to develop compelling ad assets and landing pages.
• Stay abreast of the latest trends and best practices in digital marketing and ad tech.
• Identify and test new channels and strategies to expand reach and acquire new users.
• Manage relationships with advertising vendors and technology partners as needed.

Requirements

• A minimum of 4 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrated success in managing significant paid media budgets (e.g., R500k+ per month).
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major ad platforms.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with A/B testing methodologies and tools.
• Excellent written and verbal communication skills, with the ability to present data clearly.
• Proven ability to work independently and manage multiple projects effectively in a remote setting.
• A Bachelor's degree in Marketing, Business, Statistics, or a related field.
• A strong passion for sports and an understanding of the sports technology landscape is highly desirable.

Benefits

• This is a fully remote position, offering unparalleled flexibility.
• Our client provides a competitive salary with performance-based bonuses tied to key acquisition metrics.
• You will receive a comprehensive health insurance package, including medical and dental coverage.
• A generous annual leave allowance and paid sick leave are provided.
• Opportunities for professional growth include access to online courses, industry webinars, and virtual conferences.
• A home office stipend is available to ensure you have a productive and comfortable working environment.