Remote Senior Performance Marketing Specialist

Placements24; Centurion; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary + bonuses

Marketing toolkit access

Professional development budget

Job summary

Placements24 is seeking a highly analytical Remote Senior Performance Marketing Specialist to design, implement, and optimize data-driven campaigns across paid channels. You will drive user acquisition, engagement, and revenue growth in a fast-paced, remote-first environment.

The role requires 5+ years of hands-on performance marketing experience, with strong expertise in Google Ads, Meta Ads, SQL, and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• Minimum of 5 years hands-on performance marketing experience with paid channels.
• Proven track record of scaling paid campaigns with significant budgets.
• Expertise in Google Ads, Meta Ads Manager, and other major platforms.
• Proficiency in data analysis using Google Analytics, SQL, or similar.
• Strong A/B testing and CRO knowledge.
• Excellent analytical and communication skills; remote collaboration.

Responsibilities

• Design, execute, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other channels.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Monitor campaign performance daily; analyze CPA, ROAS, CTR, conversions; identify opportunities.
• A/B test ad copy, creatives, landing pages, and targeting parameters.
• Manage and optimize budgets across campaigns and channels to meet goals.
• Collaborate with content creators, designers, and developers for cohesive assets.
• Generate detailed performance reports with actionable insights.
• Stay abreast of trends, tools, and best practices in performance marketing and digital advertising.
• Contribute to overall digital marketing strategy and growth opportunities.

Skills

5+ years performance marketing

Google Ads

Meta Ads Manager

SQL

Google Analytics

A/B testing

CRO

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

GA4 / Google Analytics

SQL

Job description

About the Role

Our client, a rapidly growing leader in the digital leisure and sports content space, is seeking a highly analytical and results-driven Remote Senior Performance Marketing Specialist. This position is fully remote, allowing you to contribute from anywhere. You will be responsible for developing, implementing, and optimizing data-driven digital marketing campaigns across various paid channels to drive user acquisition, engagement, and revenue growth. The ideal candidate possesses a deep understanding of paid social, search engine marketing (SEM), affiliate marketing, and other performance-based advertising strategies. You will play a critical role in shaping our client's digital advertising efforts, ensuring maximum ROI and alignment with overall business objectives. This role requires a proactive individual who thrives in a fast-paced, collaborative, and remote-first environment, constantly seeking new opportunities to innovate and improve campaign performance through rigorous testing and analysis.

Key Responsibilities

• Design, execute, and manage paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Monitor campaign performance daily, analyzing key metrics (CPA, ROAS, CTR, Conversion Rate) and identifying trends and opportunities for optimization.
• A/B test ad copy, creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Manage and optimize budgets across various campaigns and channels to achieve performance goals.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign assets and landing pages.
• Generate detailed performance reports, providing insights and actionable recommendations to stakeholders.
• Stay abreast of the latest trends, tools, and best practices in performance marketing and digital advertising.
• Contribute to the overall digital marketing strategy and provide input on new growth opportunities.
• Manage relationships with ad networks and affiliate partners to drive efficient growth.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 5 years of hands-on experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven track record of successfully managing and scaling paid campaigns with significant budgets.
• Expertise in Google Ads, Meta Ads Manager, and other major advertising platforms.
• Proficiency in data analysis and experience with tools like Google Analytics, SQL, or similar.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and collaboration skills, with the ability to work effectively in a remote team.
• Self-motivated and able to manage time effectively in a remote work setting.
• Experience in the leisure or sports industry is a plus.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic and innovative company in the digital leisure space.
• Access to cutting-edge marketing tools and technologies.
• Professional development opportunities and budget for continuous learning.
• Contribution to shaping the digital presence of a growing brand.