Remote Performance Marketing Lead — User Acquisition

Jobgether; South Africa; Remoto; ZAR 300.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote

International work environment

Growth opportunities

Exposure to large-scale campaigns

Collaborative global teams

Descrizione del lavoro

Jobgether partners with a client to recruit a Performance Marketing Lead (User Acquisition) based in South Africa. You will own paid campaigns across Meta, Google, TikTok and AppLovin, driving profitable growth across international markets with large budgets.

Collaborate with creative and marketing teams to run data-driven experiments, optimize CAC/ROAS, and leverage attribution tools to improve LTV and ROI in a fast-growing tech environment.

Competenze

• 5+ years of performance marketing or user acquisition experience.
• Hands-on with campaigns on Meta, Google, TikTok, AppLovin.
• Experience managing large ad budgets with CAC/ROAS targets.
• Strong analytics, attribution, and testing skills.
• Ability to grow across international markets.

Mansioni

• Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin.
• Allocate significant advertising budgets based on CAC, ROAS, LTV, and payback periods.
• Monitor campaign performance, funnels, and cohorts to improve efficiency and profitability.
• Design experiments across audiences, bidding, landing pages, and creative formats.
• Collaborate with creative and marketing teams to refine messaging and formats.
• Measure acquisition effectiveness through attribution platforms and cohort analysis.
• Develop user acquisition strategies across multiple markets.
• Scale campaigns while controlling costs and profitability.
• Make data-driven budget and targeting decisions.

Conoscenze

Performance marketing

User acquisition

Campaign optimization

Data analytics

A/B testing

Attribution

Budget management

Cross-functional collaboration

Mobile gaming experience

Strumenti

AppsFlyer

Adjust

Attribution platforms

Descrizione del lavoro

Jobgether partners with a client to recruit a Performance Marketing Lead (User Acquisition) based in South Africa. You will own paid campaigns across Meta, Google, TikTok and AppLovin, driving profitable growth across international markets with large budgets.

Collaborate with creative and marketing teams to run data-driven experiments, optimize CAC/ROAS, and leverage attribution tools to improve LTV and ROI in a fast-growing tech environment.