Growth-Driven Performance Marketing Lead - Hybrid

Placements24; Rustenburg; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Office in Rustenburg

Professional development opportunities

Exposure to cutting-edge marketing技

Competitive compensation

Job summary

WhatJobs Direct is seeking a results-driven Performance Marketing Manager to lead our paid acquisition efforts. This hybrid role combines remote flexibility with in-office collaboration in Rustenburg.

You will design, implement, and optimize data-driven campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms to drive leads and customer acquisition while managing budgets and reporting performance metrics.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a focus on paid acquisition channels.
• Demonstrated expertise in managing large-scale budgets across Google Ads and social media advertising platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Tableau, or similar).
• Experience with marketing automation and CRM platforms.
• Excellent understanding of CRO principles and A/B testing methodologies.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills, comfortable working in a hybrid environment.
• Strategic thinker with a hands-on approach to campaign management.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid media campaigns to achieve specific KPIs related to CPA, ROAS, and conversion rates.
• Conduct in-depth keyword research, audience targeting, and campaign structuring to maximize performance.
• Analyze campaign data, generate performance reports, and provide actionable insights for continuous improvement.
• Collaborate with content and creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Manage the performance marketing budget, ensuring efficient allocation and maximizing ROI.
• Stay abreast of industry trends, new platform features, and best practices in performance marketing.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to optimize campaign effectiveness.
• Work closely with the broader marketing team to ensure alignment of paid efforts with overall marketing objectives.

Skills

Performance marketing

Paid media management

Analytical skills

Cross-channel advertising

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Tableau

Job description

WhatJobs Direct is seeking a results-driven Performance Marketing Manager to lead our paid acquisition efforts. This hybrid role combines remote flexibility with in-office collaboration in Rustenburg.

You will design, implement, and optimize data-driven campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms to drive leads and customer acquisition while managing budgets and reporting performance metrics.