Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Johannesburg; Remote; ZAR 1,323,000 - 1,984,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist who owns paid media for a portfolio of B2B and growing-brand clients. You’ll shape budgets, bids, targeting and the narrative when clients ask why.

You’ll work remotely with US, Canada, LATAM, or SA clients, communicating on live calls, delivering the 90-day roadmaps and driving account growth through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Manage budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps; articulate stories behind the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

ROAS optimization

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist who owns paid media for a portfolio of B2B and growing-brand clients. You’ll shape budgets, bids, targeting and the narrative when clients ask why.

You’ll work remotely with US, Canada, LATAM, or SA clients, communicating on live calls, delivering the 90-day roadmaps and driving account growth through retention and upsell.