Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Stellenbosch; Remote; ZAR 1,156,000 - 1,817,000; Full time

Job summary

Blacksmith Agency is a remote-friendly, AI-first digital marketing agency seeking a Paid Media Account Strategist. You will own paid media campaigns for a book of B2B and growing-brand clients, guiding targeting, budgets, and narrative during client calls.

You will craft 90-day roadmaps and quarterly plans, balancing retention with growth, and be the strategic voice on the team. Strong English communication on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven record of moving ROAS/CPA/pipeline numbers.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget calls, bidding, targeting and testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for clients, with narrative for calls.
• Foster account growth through retention andupsell relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS improvement

Client communication

Tools

GA4

Tag Manager

Facebook Pixel

UTM Tracking

Job description

Blacksmith Agency is a remote-friendly, AI-first digital marketing agency seeking a Paid Media Account Strategist. You will own paid media campaigns for a book of B2B and growing-brand clients, guiding targeting, budgets, and narrative during client calls.

You will craft 90-day roadmaps and quarterly plans, balancing retention with growth, and be the strategic voice on the team. Strong English communication on live calls is essential.