Remote Paid Media Strategist — B2B Accounts

Blacksmith Agency LLC; Rosebank; Remote; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency, an AI‑first digital agency, is seeking an Account Strategist to own paid media for B2B and growing brands.

You will direct targeting, budgets, bidding, testing, and the narrative in client calls, acting as the strategic voice at the table. Remote role with US/Canadian/Latin American or South Africa coverage; collaborate with multiple clients and drive 90‑day roadmaps and ongoing growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta platforms.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps and report outcomes.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency, an AI‑first digital agency, is seeking an Account Strategist to own paid media for B2B and growing brands.

You will direct targeting, budgets, bidding, testing, and the narrative in client calls, acting as the strategic voice at the table. Remote role with US/Canadian/Latin American or South Africa coverage; collaborate with multiple clients and drive 90‑day roadmaps and ongoing growth.