Performance Marketing Manager

Placements24; Gqeberha; Hybrid; ZAR 480,000 - 650,000; Full time

Benefits offered by this job

Health insurance

Professional development budget

Remote work

Job summary

Placements24 is seeking a data-driven Performance Marketing Manager to join our remote team. You will plan, execute, and optimize paid campaigns across SEM, paid social, and display to drive customer acquisition and revenue growth.

You will translate data into actionable strategies, conduct A/B tests, monitor budgets, and report on ROI while collaborating with the marketing team to align with business goals. Remote work offers strong flexibility and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related quantitative field.
• 4+ years of hands-on performance marketing experience, focusing on paid acquisition channels.
• Proven expertise with Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with data analysis tools (e.g., Google Analytics, Excel).

Responsibilities

• Develop and manage performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Plan, execute, and optimize paid media campaigns to achieve KPIs (CPA, ROAS, LTV).
• Conduct A/B testing on creatives, landing pages, targeting, and bidding strategies.
• Monitor campaign budgets and maximize ROI.
• Analyze campaign data and generate reports with insights and optimization recommendations.
• Collaborate with marketing team to align performance marketing with business goals.

Skills

Analytical skills

A/B testing

Optimization mindset

ROI focus

Education

Bachelor's degree in Marketing, Business, Economics

Tools

Google Analytics

Excel

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client is seeking a data-driven and results-oriented Performance Marketing Manager to join their dynamic team, working remotely. This role is responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive measurable business outcomes, such as customer acquisition, conversions, and revenue growth. You will leverage deep expertise in paid social, SEM, and other performance channels to maximize ROI and achieve marketing objectives. The ideal candidate possesses strong analytical skills, a passion for testing and optimization, and the ability to translate complex data into clear, actionable strategies, making a significant impact on our client's growth from a remote setting.

Key Responsibilities

• Develop and manage comprehensive performance marketing strategies across paid search (SEM), paid social, display advertising, and affiliate marketing channels.
• Plan, execute, and optimize paid media campaigns to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies to continuously improve campaign performance.
• Monitor campaign budgets closely, ensuring efficient spend and maximizing return on investment (ROI).
• Analyze campaign data and generate regular reports, providing insights and recommendations for optimization and future strategies.
• Collaborate with the broader marketing team to ensure alignment of performance marketing efforts with overall marketing and business goals.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 4+ years of hands-on experience in performance marketing, with a focus on paid acquisition channels.
• Proven expertise in managing campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with proficiency in data analysis tools and techniques (e.g., Google Analytics, Excel).
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Excellent understanding of the full marketing funnel and customer acquisition strategies.

Benefits

• Competitive salary package with performance bonuses tied to key metrics.
• Fully remote position, offering significant work-life balance and flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous budget for professional development, including certifications and training.
• Opportunity to work with a growing company and influence its marketing direction.