Performance Marketing Specialist (Remote)

Placements24; Siyancuma Local Municipality; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Fully remote

Generous paid time off

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to join our fully remote team. You will plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more, focusing on ROI and measurable results.

You will leverage data-driven insights, perform keyword research, A/B tests, and CRO techniques to improve conversions and campaign performance while collaborating with content and creative teams in a virtual environment.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field.
• 2–4 years of hands-on performance marketing experience, preferably remote.
• Proven experience with major ad platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent communication and collaboration in a remote team.

Responsibilities

• Develop, manage, and optimize paid digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and ad creative testing to improve campaign effectiveness.
• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights.
• Implement A/B tests and other experiments to enhance conversion rates and campaign ROI.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and creative teams to ensure ad copy and visuals are aligned with campaign goals.

Skills

Performance marketing

Data analysis

A/B testing

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and data-driven Performance Marketing Specialist to join their fully remote team. You will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various platforms, with a strong focus on driving measurable results and maximizing ROI. This role requires a deep understanding of paid search, paid social, display advertising, and conversion rate optimization (CRO). You will leverage data analytics to inform campaign strategies, identify growth opportunities, and continuously improve performance to meet and exceed business objectives, working collaboratively in a virtual environment.

Key Responsibilities

• Develop, manage, and optimize paid digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and ad creative testing to improve campaign effectiveness.
• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights.
• Implement A/B tests and other experiments to enhance conversion rates and campaign ROI.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and creative teams to ensure ad copy and visuals are compelling and aligned with campaign goals.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• 2-4 years of hands-on experience in performance marketing or paid media management, preferably in a remote role.
• Proven experience with major ad platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent communication and collaboration skills, able to work effectively in a remote team.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health insurance and wellness programs.
• Opportunities for continuous learning and professional development in digital advertising.
• A fully remote work environment with flexible hours.
• Generous paid time off and holiday schedule.