Performance Marketing Manager

Placements24; Randburg; Hybrid; ZAR 750,000 - 1,100,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Health insurance

Professional growth

Job summary

Placements24 is seeking a data-driven Performance Marketing Manager to lead paid acquisition across search, social, display and affiliate channels. The role emphasizes ROI, analytics, and cross-channel optimization in a fully remote setup.

You will plan, execute, and optimize campaigns, monitor metrics like CPA and ROAS, and collaborate with creative teams to improve conversions. A strong analytical background and results-driven mindset are essential.

Qualifications

• Proven experience in performance marketing and paid media management.
• Experience scaling campaigns with measurable results.
• Proficient in PPC, paid social, and display advertising.
• Familiar with Google Analytics.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and execute performance marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize paid media campaigns across Google Ads, Facebook Ads Manager, LinkedIn Ads, and other platforms.
• Conduct keyword research, audience targeting, and A/B testing to improve campaigns.
• Monitor KPIs such as CPA, ROAS, CTR, and conversions; provide regular reports.
• Analyze campaign data to identify trends and optimization opportunities.
• Collaborate with creative and content teams to optimize ads and landing pages.

Job description

About the Role

Our client is seeking a data-driven and results-focused Performance Marketing Manager to lead their paid acquisition efforts. This role is responsible for planning, executing, and optimizing campaigns across various performance marketing channels, including paid search, paid social, display advertising, and affiliate marketing. The ideal candidate will have a strong analytical mindset, a deep understanding of key performance metrics, and a passion for driving measurable business growth. This position is fully remote, offering the flexibility to work from anywhere while collaborating with a results-oriented marketing team. If you excel at maximizing ROI and thrive on data-driven decision-making, this is an excellent opportunity.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize paid media campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Conduct thorough keyword research, audience targeting, and A/B testing to improve campaign performance and efficiency.
• Monitor key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates, and provide regular performance reports.
• Analyze campaign data to identify trends, insights, and opportunities for optimization and budget allocation.
• Collaborate with creative and content teams to ensure ad creatives and landing pages are optimized for conversions.

Requirements

• Proven experience as a Performance Marketing Manager or in a similar paid media role.
• Demonstrated success in managing and scaling paid advertising campaigns with a focus on measurable results.
• In-depth knowledge of performance marketing channels, including PPC, paid social, and display advertising.
• Proficiency with ad platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics).
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Benefits

• Competitive salary and performance-based bonuses tied to key metrics.
• Fully remote work environment offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and development in the performance marketing field.
• A dynamic, collaborative, and data-driven virtual team culture.