Performance Marketing Analyst

Placements24; Sol Plaatje Local Municipality; Hybrid; ZAR 1,143,000 - 1,796,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Remote work setup

Job summary

Placements24 is seeking a data-driven Performance Marketing Analyst to join a fully remote marketing team. You will optimize paid advertising across multiple platforms, analyze campaign data, and provide actionable insights to maximize ROI.

Expect a collaborative, results-oriented environment with cutting-edge analytics tools. The role requires 3–5 years in performance marketing or digital analytics, proficiency in GA/Tableau/Excel, and the ability to translate data into clear recommendations

Qualifications

• Bachelor's degree or equivalent in a quantitative field.
• 3–5 years of experience in performance marketing or digital analytics.
• Proficient with digital advertising platforms (Google Ads, Meta Ads, etc.).
• Experience with data analysis and visualization tools (GA, Tableau, Excel).
• Strong analytical and problem-solving skills with attention to detail.
• Able to translate data into clear, actionable recommendations.

Responsibilities

• Analyze paid media campaign performance across Google Ads, Meta Ads, LinkedIn Ads.
• Develop and monitor KPIs for all performance marketing initiatives.
• Identify trends and opportunities for optimization and budget allocation.
• Conduct A/B testing on ad creatives, landing pages, and targeting.
• Generate regular performance reports and present findings to leadership.
• Collaborate with channel managers to implement data-driven strategies.

Skills

Analytical thinking

Data visualization

Problem solving

Actionable insights

Cross-channel optimization

Education

Bachelor's degree in Marketing/Statistics/Economics

Tools

Google Analytics

Tableau

Excel

Job description

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Analyst to join their fully remote marketing team. This role is critical for optimizing our paid advertising efforts across various digital channels to maximize return on investment. You will be responsible for analyzing campaign data, identifying key performance indicators, and providing actionable insights to enhance campaign effectiveness. This fully remote position offers a fantastic opportunity to work with cutting-edge analytics tools and contribute significantly to our growth strategy in a flexible, results-oriented environment.

Key Responsibilities

• Analyze paid media campaign performance across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Develop and monitor key performance indicators (KPIs) for all performance marketing initiatives.
• Identify trends, insights, and opportunities for campaign optimization and budget allocation.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Generate regular performance reports and present findings to the marketing leadership team.
• Collaborate with channel managers to implement data-driven strategies and ensure campaign alignment.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• 3-5 years of experience in performance marketing, digital analytics, or a related role.
• Strong proficiency in digital advertising platforms (Google Ads, Meta Ads, etc.).
• Expertise in data analysis and visualization tools (e.g., Google Analytics, Tableau, Excel).
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, actionable recommendations.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for continuous learning and professional development in analytics.
• Fully remote work setup with a focus on work-life balance.