Remote Paid Media Lead — Roofing Growth

Blacksmith Agency LLC; Cape Town; Remote; ZAR 420,000 - 720,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to own paid media for roofing clients across multiple markets. You will shape the strategy, allocate budgets, run campaigns and discuss performance on client calls.

You’ll ensure accurate tracking and deliver quarterly roadmaps while driving long-term client growth. Ideal candidates have 3+ years hands-on Google Ads and Meta experience, a track record of improving ROAS/CPA, and agency experience across several clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ability to move ROAS/CPA/pipeline numbers.
• Agency experience managing multiple clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for roofing clients.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up and verify conversion tracking with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly roadmaps for clients and explain results on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta

Agency experience

English (US)

Roofing experience

ROAS optimization

Job description

Blacksmith Agency is seeking a Paid Media Manager to own paid media for roofing clients across multiple markets. You will shape the strategy, allocate budgets, run campaigns and discuss performance on client calls.

You’ll ensure accurate tracking and deliver quarterly roadmaps while driving long-term client growth. Ideal candidates have 3+ years hands-on Google Ads and Meta experience, a track record of improving ROAS/CPA, and agency experience across several clients.