Remote Paid Media Growth Lead

Blacksmith Agency LLC; Midrand; Remote; ZAR 600,000 - 1,200,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency looking for a Performance Marketing Manager to own paid media for B2B and growing-brand clients. You’ll shape targeting, budgeting, roadmaps, and client narratives during calls with the client’s strategic voice.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, ensure robust tracking with GA4/Tag Manager and pixels, and drive 90-day plans and quarterly growth roadmaps.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Proven track record of improving ROAS, CPA, or pipeline numbers.
• Experience managing multiple clients within an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Implement and trust conversion tracking and attribution: GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Budget management

Campaign optimization

Agency experience

English communication

US client calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency looking for a Performance Marketing Manager to own paid media for B2B and growing-brand clients. You’ll shape targeting, budgeting, roadmaps, and client narratives during calls with the client’s strategic voice.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, ensure robust tracking with GA4/Tag Manager and pixels, and drive 90-day plans and quarterly growth roadmaps.