Remote Marketing Operations Lead

CrewBloom, Inc; South Africa; Remote; ZAR 600,000 - 1,200,000; Full time

Job summary

CrewBloom, Inc is seeking a hands-on Marketing Operations Lead to own the full outbound engine for our GTM team. You’ll build prospect lists, set up and run multi-channel campaigns across email and LinkedIn, maintain CRM data integrity, manage deliverability, and produce weekly channel reports.

Ideal candidates thrive in fast-moving, early-stage environments where processes are evolving, owning execution, troubleshooting, and day-to-day operation of the outbound engine to drive growth.

Qualifications

• 5+ years in marketing operations supporting a B2B outbound or demand generation team.
• Proven experience running multi-channel outbound across email and LinkedIn.
• Experience managing lead replies and handoffs to sales.
• Working knowledge of email deliverability: SPF, DKIM, DMARC, warm-up, bounce management.
• Experience with list building and data enrichment.
• Advanced spreadsheet skills and data hygiene practices.
• Sharp attention to detail and clear written English.
• Background in US healthcare or staffing outbound (preferred).
• Awareness of CAN-SPAM and TCPA basics for US outreach (preferred).

Responsibilities

• Monitor and manage replies across outbound channels; route next steps.
• Respond to warm leads and book demos; hand qualified leads to sales.
• Run follow-up/re-engagement on stalled leads; manage opt-outs.
• Keep CRM accurate: import/update contacts, activities, notes, stages, deals.
• Build CRM workflows, automations, and integrations with outbound tools.
• Build, launch, and manage multi-step email and LinkedIn campaigns end-to-end.
• Set up nurture flows; coordinate lists and sender usage to avoid overlap.
• Pause and relaunch campaigns based on performance; perform health checks.
• QA sequences, templates, and replies; ensure personalization and compliance.
• Maintain consistent sender identities; monitor live sends.
• Manage sending domains, DNS authentication, warm-up; monitor deliverability.
• Scale sending volume; maintain LinkedIn sender accounts; collaborate with vendors.
• Build targeted prospect lists; deduplicate; apply suppression.
• Enrich contacts with verified emails/phones; prepare calling lists.
• Deliver weekly performance reporting by channel; build CRM dashboards.
• Maintain a live tracker of all campaigns; admin GTM tool licenses.

Skills

Marketing operations

Outbound multi-channel

Lead management

Deliverability knowledge

Data enrichment

List building

Advanced spreadsheet

Attention to detail

Clear written English

Healthcare outbound (US)

Tools

CRM systems

LinkedIn

Email platforms

Job description

CrewBloom, Inc is seeking a hands-on Marketing Operations Lead to own the full outbound engine for our GTM team. You’ll build prospect lists, set up and run multi-channel campaigns across email and LinkedIn, maintain CRM data integrity, manage deliverability, and produce weekly channel reports.

Ideal candidates thrive in fast-moving, early-stage environments where processes are evolving, owning execution, troubleshooting, and day-to-day operation of the outbound engine to drive growth.