Remote Senior Data Analyst — Marketing Insights

Placements24; Upington; Hybrid; ZAR 1,482,000 - 2,141,000; Full time

Job summary

Placements24 is seeking a Senior Data Analyst to join our marketing analytics division in a fully remote capacity. You will deeply analyze large marketing datasets, build actionable insights, and drive strategic decisions for a diverse client base.

Responsibilities include designing dashboards, performing rigorous statistical analyses, and guiding junior analysts. You will work with tools like Tableau/Power BI/Looker, and you will mentor teammates while ensuring data privacy and compliance.

Qualifications

• Master's or PhD in Statistics, Mathematics, CS, Economics, Data Science, or related field.
• Minimum of 5 years of experience in data analysis, BI, or related role focusing on marketing Analytics.
• Advanced SQL for data extraction and manipulation.
• Proficiency in Python or R for statistical analysis.
• Experience with data visualization tools such as Tableau/Power BI/Looker.
• Strong understanding of A/B testing and experimental design.
• Excellent analytical and communication skills for presenting to non-technical audiences.

Responsibilities

• Collect, clean, and process large datasets from various sources.
• Perform statistical analysis and modeling to identify trends and correlations in marketing performance.
• Develop dashboards and reports using Tableau, Power BI, or Looker.
• Collaborate with marketing teams to understand analytic needs and provide data-driven recommendations.
• Design and execute A/B tests to measure marketing initiatives.
• Translate complex analyses into actionable business recommendations for clients.
• Stay updated on analytics techniques and advocate their adoption.
• Mentor junior analysts and contribute to team knowledge base.
• Ensure data privacy and compliance with relevant regulations.

Skills

SQL proficiency

Statistics / Modeling

Python or R

Data visualization

A/B testing

Remote work experience

Education

Master's or PhD in a quantitative field

Tools

Tableau

Power BI

Looker

Google Analytics

CRM data platforms

Job description

Placements24 is seeking a Senior Data Analyst to join our marketing analytics division in a fully remote capacity. You will deeply analyze large marketing datasets, build actionable insights, and drive strategic decisions for a diverse client base.

Responsibilities include designing dashboards, performing rigorous statistical analyses, and guiding junior analysts. You will work with tools like Tableau/Power BI/Looker, and you will mentor teammates while ensuring data privacy and compliance.