Remote Digital Marketing Analyst: Data-Driven Insights

Placements24; Cape Town; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Health/vision/dental insurance

Fully remote with flexible schedule

Professional development opportunities

Job summary

Placements24 is hiring a Digital Marketing Analyst for a fully remote marketing team. You will measure, analyze, and report on performance across SEO, SEM, social, email, and website traffic, providing actionable insights to optimize spend and strategy.

You will build dashboards, perform deep-dive analyses, and collaborate on goals and A/B tests. A strong analytics foundation and fluency with Google Analytics/Tableau/Power BI are essential.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar role.
• Strong proficiency with web analytics tools (GA/Adobe Analytics).
• Experience with data visualization tools (Tableau/Power BI).
• Bachelor's degree in Marketing, Statistics, Economics or related field.

Responsibilities

• Monitor, analyze, and report on performance of all digital marketing channels.
• Develop dashboards and reports to visualize KPIs for stakeholders.
• Conduct in-depth analyses of campaigns, segmentation, and user journeys.
• Track website performance, user behavior, and conversion metrics using analytics tools.
• Collaborate to define goals, benchmarks, and A/B testing strategies.
• Identify trends and provide data-backed optimization recommendations.
• Ensure data accuracy across reporting processes.

Skills

Analytical

Data storytelling

Dashboarding

Excel

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 is hiring a Digital Marketing Analyst for a fully remote marketing team. You will measure, analyze, and report on performance across SEO, SEM, social, email, and website traffic, providing actionable insights to optimize spend and strategy.

You will build dashboards, perform deep-dive analyses, and collaborate on goals and A/B tests. A strong analytics foundation and fluency with Google Analytics/Tableau/Power BI are essential.