Remote Performance Marketing Analyst - ROI & Growth

Placements24

Klerksdorp

Hybrid

ZAR 250,000 - 420,000

Full time

3 days ago

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Benefits offered by this job

Performance bonus

Fully remote

Health insurance

Professional development

Collaborative culture

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst to join its fully remote team. You will measure, analyze, and report on the effectiveness of campaigns across paid search, social, display, and affiliate channels, translating data into actionable strategies.

You will collaborate with the performance marketing team to optimize spend, improve ROI, and drive data-informed decisions. The ideal candidate thrives on uncovering insights and delivering clear recommendations in a

Qualifications

Proven experience in a performance marketing or data analysis role.
Strong proficiency with Google Ads, Facebook Ads Manager, and related platforms.
Expertise in web analytics using Google Analytics.
Advanced Excel skills or data visualization with Tableau/Power BI.
Excellent analytical and problem-solving abilities with attention to detail.
Ability to communicate data insights clearly in a remote setting.

Responsibilities

Monitor and analyze performance of paid marketing campaigns across platforms.
Develop and maintain dashboards and reports tracking KPIs like CPA, ROAS, and LTV.
Identify opportunities for budget optimization and campaign improvements.
Conduct deep-dive analyses into campaign data to understand audience behavior.
Collaborate with campaign managers to test and implement new strategies.
Stay up-to-date with trends in performance marketing analytics.