Remote FMCG Digital Marketing & E-commerce Lead

Placements24; Upington; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Medical aid (benefits)

Remote-first / fully remote

Job summary

Placements24 is seeking a Digital Marketing Specialist with a strong e-commerce focus to drive online growth across South Africa. This fully remote role requires a data-driven mindset, SEO/SEM expertise, content creation, and experience with e-commerce platforms.

You will collaborate with marketing, sales and IT to optimize campaigns and engagement across channels. The ideal candidate will have 2–4 years of FMCG digital marketing experience, proficiency in Google Analytics, and a passion for

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• 2–4 years of proven digital marketing experience with emphasis on e-commerce in FMCG.
• Proven success in SEO, SEM, social media marketing, and email campaigns.

Responsibilities

• Develop and execute data-driven digital marketing strategies to drive traffic, engagement, and online sales for FMCG products.
• Manage and optimize paid advertising campaigns (SEM, social ads) to maximize ROI.
• Implement SEO best practices to improve organic rankings and visibility.
• Create and manage content for social media, email marketing, and company website.
• Develop and execute e-commerce marketing campaigns to boost conversions on online platforms.
• Analyze performance using Google Analytics and report key metrics with actionable insights.
• Collaborate with marketing, sales and IT to ensure a cohesive digital customer experience.
• Stay updated on digital marketing trends, tools, and FMCG e-commerce developments.
• Manage the digital marketing budget effectively and optimize resource allocation.
• Conduct A/B testing and other optimizations to improve campaign performance.

Skills

Digital marketing

E-commerce

SEO/SEM

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Email marketing platforms

Job description

Placements24 is seeking a Digital Marketing Specialist with a strong e-commerce focus to drive online growth across South Africa. This fully remote role requires a data-driven mindset, SEO/SEM expertise, content creation, and experience with e-commerce platforms.

You will collaborate with marketing, sales and IT to optimize campaigns and engagement across channels. The ideal candidate will have 2–4 years of FMCG digital marketing experience, proficiency in Google Analytics, and a passion for