Remote FMCG Digital Marketing Lead (E‑Commerce)

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Professional development

Remote work flexibility

Job summary

Placements24 is seeking a seasoned Digital Marketing Manager to lead our client's e-commerce initiatives from a remote-friendly South Africa position. You will design and execute data-driven strategies to boost online sales, grow brand presence, and optimize the customer journey across digital channels.

The ideal candidate has 6+ years in digital marketing within FMCG, with strong SEO/SEM, content and email marketing, and hands-on analytics (Google Analytics) plus CRM experience.

Qualifications

• 6+ years in digital marketing, with focus on e-commerce and FMCG.
• Proven track record of developing and executing digital marketing strategies that drive online sales.
• In-depth knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with analytics tools (e.g., Google Analytics) and CRM systems.
• Experience with e-commerce platforms and online advertising tools.
• Excellent communication, leadership, and project management skills.
• Ability to work autonomously in a remote environment.
• Strong understanding of consumer behavior in the digital space.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and brand growth for FMCG products.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Oversee the creation of engaging digital content for website, social, and email campaigns.
• Analyze website traffic and campaign performance using analytics tools and provide actionable insights.
• Lead and mentor a remote digital marketing team.
• Collaborate with sales and product teams to align digital efforts with business objectives.
• Stay updated on digital marketing trends and best practices in FMCG.
• Manage the digital marketing budget and track ROI.
• Conduct A/B testing to improve conversion rates.

Skills

Digital marketing

E-commerce

Team leadership

Remote work

Analytics literacy

Strategic thinking

Education

Bachelor's degree in Marketing, Digital Media, Business, or related

Tools

Google Analytics

CRM systems

E-commerce platforms

Online advertising tools

Job description

Placements24 is seeking a seasoned Digital Marketing Manager to lead our client's e-commerce initiatives from a remote-friendly South Africa position. You will design and execute data-driven strategies to boost online sales, grow brand presence, and optimize the customer journey across digital channels.

The ideal candidate has 6+ years in digital marketing within FMCG, with strong SEO/SEM, content and email marketing, and hands-on analytics (Google Analytics) plus CRM experience.